Skip to main content

Park assist - Technology may be ready for mass market but user experience is not

Intelligent parking assistance systems which take over a portion of a parking task are becoming increasingly common in mid-range and premium model vehicles. Touted as convenience features which allow drivers to park in small spaces with comfort and ease, usability bugs have been identified in some of the current implementations, according to a new evaluation by the Automotive Consumer Insights group (ACI) at Strategy Analytics. The evaluation of advanced parking assistants in several vehicles says the p
June 5, 2015 Read time: 2 mins
Intelligent parking assistance systems which take over a portion of a parking task are becoming increasingly common in mid-range and premium model vehicles.  Touted as convenience features which allow drivers to park in small spaces with comfort and ease, usability bugs have been identified in some of the current implementations, according to a new evaluation by the Automotive Consumer Insights group (ACI) at Strategy Analytics.

The evaluation of advanced parking assistants in several vehicles says the primary usability issues associated with park assist systems relate to the wide prevalence of unclear and inconsistent human-machine interfaces (HMIs). A relatively new feature, especially to the mid-range market, a number of aspects of these systems are still not standardised.

Derick Viita, report author commented, "At present, each OEM is taking their best bet on how these systems should be labelled, where the HMI should be located, and how it should function. Unfortunately, basic human factor principles were not taken into account in many implementations. For example, a park assist control which is located next to the driver's knee violates control-display compatibility and is unlikely to be discovered; and the use of a cluster for subtle notifications prior to system takeover is also concerning as it encourages the driver to stare at the cluster rather than monitor their surroundings."

Chris Schreiner, director, User Experience Innovation Practice added, "An intuitive HMI and a reliably comfortable and time-saving parking experience are keys to earning trust from consumers.  Our review indicates that while the technology is clearly ready for the mass market, the user experience is not."

Related Content

  • Pan-European travel information is a reality – at a price
    November 26, 2013
    Pan-European, multi-modal traffic and travel information is now available, for drivers willing to pay for it. Jon Masters reports. Those able to afford a new car with all the latest options including internet connectivity can now look forward to getting detailed up-to-the-minute traffic information. They can also access multi-modal travel data, such as train times, plus weather forecasts and parking availability. Take the connected car to any Western European country and the system still works with live
  • UR:BAN developing driver assistance and traffic management systems
    May 16, 2014
    European vehicle manufacturers, including BMW, Opel and Mercedes-Benz and MAN, are taking part in a new project to develop advanced driver assistance and traffic management systems for cities. The focus is on the human element in all aspects of mobility and traffic and takes the form of three approaches: Cognitive Assistance; Networked Traffic Systems; and Human Factors in Traffic. The four-year UR:BAN project (from a German acronym for Urban Space: User-oriented assistance systems and network managemen
  • Over-the-air software updates to benefit for automotive market, IHS says
    September 8, 2015
    While quite common in smartphones and personal computers, remote over-the-air (OTA) software updates are still only in their infancy in the automotive space, according to a new report from IHS Automotive. The report finds that OTA software updates will eventually be a big benefit for the automotive industry due to their capacity to reduce warranty costs, potentially increase overall completion rates for software-related recalls, improve customer satisfaction by eliminating trips to the dealership for so
  • Data exploits parking potential
    March 11, 2015
    David Crawford parallel parks with innovations in two continents. Surveys of US cities indicate that drivers searching for parking can account for up to 37% of all urban traffic congestion. A 2011 study by IBM of 20 cities around the world found that nearly six out of ten drivers had abandoned their search for a parking space at least once; while motorists generally spent on average 20 minutes looking for a sought-after spot.