Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

Related Content

  • February 20, 2019
    Road death toll increasing in poor countries, says WHO report
    The latest figures from the World Health Organisation on road deaths make sobering reading – but they are particularly shocking when you consider how the relative poverty of countries contributes to high fatality rates, says Adam Hill Around 1.35 million people died on the world’s roads in 2016, while road traffic injuries are now the leading cause of death among young people, according to new statistics from the World Health Organisation (WHO). Perhaps the most sobering point from its latest research
  • June 5, 2018
    TRA 2018: Vienna conference highlights
    Digitalisation of transport systems, the regulation of new technologies and more charging points for electric vehicles in cities were among the talking points at this year’s Transport Research Arena conference. Alan Dron sifts through the highlights in Vienna. More than 3,000 transport sector specialists converged on TRA 2018, where the four-day event’s agenda included scores of topics covering regulation, technology and the effect of the digitalisation of road transport systems. Who should control those
  • February 25, 2015
    New legal basis brings EU wide cross border enforcement
    Pan-EU enforcement is set to become a reality after legislation is revised. In May 2014 the European Court of Justice ruled that European Directive 2011/82/EU, which came into force in November 2013 to facilitate the exchange of information between member states in relation to eight road traffic offences, had been set up on an incorrect legal basis. The regulations had been introduced under police cooperation rules on the prevention of crime, but the Court decided that the measures in the Directive do not c
  • July 12, 2012
    European car manufacturers face world’s toughest CO2 targets
    Following the adoption yesterday of the European Commission's proposals to reduce CO2 emissions from cars and vans, the European Automobile Manufacturers' Association (ACEA) says it will now work with its members to conduct a full analysis of how the proposed targets should be reached as well as their feasibility, and what this means in practice for the industry as a whole.