Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

Related Content

  • March 15, 2012
    Study finds speed cameras cut fatal accidents
    In the first study of its kind in Qatar, researchers at Weill Cornell Medical College in Doha (WCMC-Q) have found a dramatic decrease in fatal motor injuries following the deployment of speed cameras. The research – Motor vehicle injuries in Qatar: time trends in a rapidly developing Middle Eastern nation – has been published in the peer-reviewed British medical journal, Injury Prevention. Most speed cameras in Qatar were installed during 2007, giving researchers the opportunity to examine injury rates befo
  • May 21, 2025
    Euro road safety at heart of DFRS and Euro NCAP collaboration
    Two organisations signed MoU at 16th ITS European Congress in Seville
  • July 25, 2013
    Ethernet to tap new synergies for connected cars
    Ethernet could be catalyst for bringing the automotive industry a step closer to connected vehicles. The latest report from Frost and Sullivan indicates that the need to integrate multiple consumer electronic devices into the car offering connected services and maintaining brand identity has led to a situation where original equipment manufacturers (OEMs) are shifting toward higher connectivity options which could power prioritised and personalised services, catering to varied consumer needs. With the parad
  • July 11, 2016
    Nine in 10 people want tougher sentences for drivers who kill
    A study to mark the launch of Brake’s new Roads to Justice Campaign shows there is huge support for strengthening both the charges and sentences faced by criminal drivers. Ninety-one per cent of people questioned agreed that if someone causes a fatal crash when they get behind the wheel after drinking or taking drugs, they should be charged with manslaughter. That carries a possible life sentence. At present people can either be charged with causing death by dangerous driving or causing death by careless