Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

For more information on companies in this article

Related Content

  • Global automotive park assist systems market 2014-2018
    May 2, 2014
    Research and Markets’ latest report, Global Automotive Park Assist Systems Market 2014-2018, forecasts the global automotive park assist systems market to grow at a CAGR of 6.53 per cent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing demand for various advanced driver assistance systems (ADAS). The global automotive park assist systems market has also been witnessing the increasing adoption of camera-based systems. However, the recent economic slowdown
  • Mobile communications could revolutionise traffic management
    February 1, 2012
    Rudolf Mietzner looks at how machine-to-machine technologies and applications will affect the automotive sector in the coming years
  • Avery Dennison showcases V-8000 Visiflex
    February 22, 2018
    Avery Dennison will use Intertraffic Amsterdam 2018 to demonstrate and showcase its new V-8000 Visiflex, a reflective prismatic vinyl for the emergency vehicle market. VisiFlex V-800 Prismatic Vinyl film, specially designed for fleet applications to enhance safety, is available in six vibrant colours. Its vinyl construction makes it extremely flexible and suitable for simple curves. According to the company, converters and installers appreciate how its solid construction plotter cuts with ease, eliminates
  • EU to boost long distance travel for fuel cell cars
    December 8, 2014
    The EU's TEN-T programme will invest almost US$4.3 million in studies preparing a European network of hydrogen infrastructure for transport. The network is expected to enhance the use of fuel cell vehicles in Europe leading to cuts in overall transport emissions. The uptake of fuel cell cars, zero emission vehicles that run on electricity powered by hydrogen, depends on the availability of refuelling infrastructure on the main European roads. This project is the second part of a larger action aiming