Skip to main content

New film highlights life-saving potential of ISA technology for new cars

A new film from the European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicl
February 1, 2016 Read time: 2 mins
A new film from the 3535 European Transport Safety Council (ETSC) makes the case for making intelligent speed assistance (ISA) which can be overridden a standard feature on all new vehicles in Europe.
 
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.

A major study for the Commission published last year by consultants TRL found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.

Several vehicles currently in showrooms already feature the technology including the Ford S-Max/Galaxy and Volvo XC90. The European consumer safety rating organisation 6437 Euro NCAP awards additional points to cars fitted with ISA.

Ellen Townsend, policy director of ETSC said: "Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

"Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer."

The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA. It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll, a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ms Townsend of ETSC.

For more information on companies in this article

Related Content

  • In-vehicle safety standard released for consultation
    July 24, 2012
    The new ISO 26262 standard for safety-related vehicle systems is now available for comment. MIRA's David Ward talks to ITS International about what the standard will mean for vehicle and road safety in the future. The publication on 8 July this year of ISO 26262 as a Draft International Standard (DIS) marks an important progression for the automotive - and, in time, the cooperative infrastructure - industries. A couple of years from now, automotive OEMs will be able to subscribe to a unifying standard for s
  • Varying acceptance of tolling in Africa
    January 6, 2016
    Tolling technology is now at an advanced state but governments have a key role in ensuring the success of schemes as is evident in Africa. Shem Oirere reports. According to the African Development Bank, the continent has an estimated $46bn of infrastructure financing deficit. The bank says sub-Saharan Africa requires $93bn annually to meet its infrastructure development needs - but only half of the financing is available.
  • Varying acceptance of tolling in Africa
    January 6, 2016
    Tolling technology is now at an advanced state but governments have a key role in ensuring the success of schemes as is evident in Africa. Shem Oirere reports. According to the African Development Bank, the continent has an estimated $46bn of infrastructure financing deficit. The bank says sub-Saharan Africa requires $93bn annually to meet its infrastructure development needs - but only half of the financing is available.
  • The benefits of combining enforcement and traffic management
    February 27, 2013
    Jason Barnes considers how combining enforcement equipment with other traffic management technologies might benefit our future – if only the will were really in place to do so. During the ITS World Congress in Vienna in October last year, Navtech Radar and Vysion­ics ITS announced a strategic partnership that would combine the expertise of Navtech in millimetre-wave wide-area surveillance technology with Vysionics’ machine vision-based automatic number plate recognition (ANPR) and average speed measurement