Skip to main content

Fleet managers ‘likely to opt for brands that offer predictive technologies’

Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
December 18, 2013 Read time: 3 mins
Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent 2097 Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awareness on the benefits offered by FMS among the latter.

Frost & Sullivan’s new customer research study, 2012 European Fleet Managers' Willingness to Pay for FMS, summarises the findings of the survey of 155 decision-makers and key influencers for FMS in Europe. The research revealed that fleet managers are satisfied with the FMS currently offered. In fact, productivity and fleet security – two of the top three criteria used during purchase – exceed expectations. On the other hand, fleet managers are dissatisfied with the savings made on insurance premiums and the lack of new services.

“Presently, vehicle management as well as fleet security and control are the most widely-used services in Europe,” said Frost & Sullivan customer research consultant Agnieszka Wolf. “However, offering driver and order management services will help FMS vendors retain existing customers as 35 percent of respondents are looking to buy these solutions in the next 36 months.”

Key points of interest (POI) in navigation systems include gas stations, repair stations, and speed restrictions. Respondents working in medium commercial vehicle (MCV) fleets were keen on all POI with particular interest in truck parking slots, road gradients, and restaurants.

Interestingly, respondents indicated that they would prefer dealing with one supplier per solution. Two out of three also said that they would choose brands offering prognostic technologies, which help predict the impending failure of a commercial vehicle.

No clear overall preference for a particular FMS vendor type was seen, although significant vendor preferences exist according to solution and country. While respondents in Germany, Italy and UK are more aware of systems from truck original equipment manufacturers (OEMs), only Germany and UK favour truck OEMs for all solutions. Fleet managers in Italy, France and Benelux favour specialised third-party or logistics and supply chain providers. Among specialised FMS providers, 1692 TomTom and 5635 Transics received the highest ratings.

“The survey reveals that the key decision maker for FMS purchase in fleets is top management,” said Wolf. “However, driver and trade unions appear to influence decisions in Italy and Benelux, especially in the case of large fleets with more than 100 vehicles.”

In terms of payment, general willingness to spend on fleet Telematics services is low. Fleet owners in France are most willing to pay for these services whereas those from Benelux are least inclined. Readiness to pay is also higher in MCV and heavy commercial vehicle fleets than light vehicle fleets. Profit-sharing business models too are gaining acceptance, particularly in France. In Benelux, the market is quite polarised and there is no clear penchant for profit sharing.

For more information on companies in this article

Related Content

  • Carrots are proving cost-effective in Netherlands
    October 3, 2018
    There are lessons to be learned from congestion avoidance schemes in the Netherlands. David Crawford welcomes some new thinking in road pricing. Highway operators worldwide are being urged to learn from Dutch experience in using financial carrots rather than sticks to encourage drivers to avoid contributing to congestion. A Netherlands/UK group makes a convincing cost/benefit case in a new global survey of road pricing technologies, economics and acceptability. Representing the Rijkswaterstaat section of
  • Parking provision dictates commuters’ modal choice
    March 16, 2016
    Researchers from two American Universities have found the provision of parking spaces can encourage automobile use and increase traffic congestion. It is well understood that increased automobile use is linked to congestion, environmental degradation and negative health and safety impacts. Trials of smart parking technology has shown a reduction in circulating traffic (looking for parking) can ease congestion and that the cost of parking can influence commuters’ modal choice. Now, researchers at the univers
  • US fuel economy for light duty vehicles 2022-2025 ‘will reduce consumption and emissions’
    December 16, 2016
    According to researchers at the University of Michigan, the 2022-2025 fuel-economy (CAFE) standards for light-duty vehicles, which were reaffirmed by the EPA on 30 November 2016 in the midterm evaluation of the standards, will substantially reduce future fuel consumption and emissions, even if the future vehicle mix (cars vs light trucks) does not change. However, in addition to these direct benefits, indirect benefits can also be expected via the influence of more stringent standards on the future mix o
  • European safety conference looks at V2X communications
    January 3, 2013
    Telematics Update’s V2X for Safety and Mobility Europe 2013 Conference, to be held in Frankfurt on 20-21 February 2013, will bring together decision makers from OEMs, government, suppliers, manufacturers and road operators, allowing key players in the value chain to gain insights into different strategies that are breaking ground in the European TS landscape. A line-up of speakers from organisations including BMW, ETSI, Renault, Denso, Scania, NEC, Cohda, RWS and the European Commission, amongst others, wil