Skip to main content

Fleet managers ‘likely to opt for brands that offer predictive technologies’

Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
December 18, 2013 Read time: 3 mins
Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent 2097 Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awareness on the benefits offered by FMS among the latter.

Frost & Sullivan’s new customer research study, 2012 European Fleet Managers' Willingness to Pay for FMS, summarises the findings of the survey of 155 decision-makers and key influencers for FMS in Europe. The research revealed that fleet managers are satisfied with the FMS currently offered. In fact, productivity and fleet security – two of the top three criteria used during purchase – exceed expectations. On the other hand, fleet managers are dissatisfied with the savings made on insurance premiums and the lack of new services.

“Presently, vehicle management as well as fleet security and control are the most widely-used services in Europe,” said Frost & Sullivan customer research consultant Agnieszka Wolf. “However, offering driver and order management services will help FMS vendors retain existing customers as 35 percent of respondents are looking to buy these solutions in the next 36 months.”

Key points of interest (POI) in navigation systems include gas stations, repair stations, and speed restrictions. Respondents working in medium commercial vehicle (MCV) fleets were keen on all POI with particular interest in truck parking slots, road gradients, and restaurants.

Interestingly, respondents indicated that they would prefer dealing with one supplier per solution. Two out of three also said that they would choose brands offering prognostic technologies, which help predict the impending failure of a commercial vehicle.

No clear overall preference for a particular FMS vendor type was seen, although significant vendor preferences exist according to solution and country. While respondents in Germany, Italy and UK are more aware of systems from truck original equipment manufacturers (OEMs), only Germany and UK favour truck OEMs for all solutions. Fleet managers in Italy, France and Benelux favour specialised third-party or logistics and supply chain providers. Among specialised FMS providers, 1692 TomTom and 5635 Transics received the highest ratings.

“The survey reveals that the key decision maker for FMS purchase in fleets is top management,” said Wolf. “However, driver and trade unions appear to influence decisions in Italy and Benelux, especially in the case of large fleets with more than 100 vehicles.”

In terms of payment, general willingness to spend on fleet Telematics services is low. Fleet owners in France are most willing to pay for these services whereas those from Benelux are least inclined. Readiness to pay is also higher in MCV and heavy commercial vehicle fleets than light vehicle fleets. Profit-sharing business models too are gaining acceptance, particularly in France. In Benelux, the market is quite polarised and there is no clear penchant for profit sharing.

For more information on companies in this article

Related Content

  • Sirit to be acquired by Federal Signal
    February 1, 2012
    Leading provider of radio frequency identification (RFID) technology, Sirit, and Federal Signal Corporation have signed a definitive agreement whereby Federal Signal will acquire all of the issued and outstanding common shares of Sirit for cash consideration of CDN$0.30 per share (US$0.29) by way of a court approved plan of arrangement under the Business Corporations Act (Ontario).
  • South Africa's first multi-lane free-flow tolling top of the line
    February 3, 2012
    Kapsch's Kjell Arnesson talks about the first multi-lane free-flow tolling project in South Africa. In South Africa, installation is ongoing as part of the Gauteng Freeway Improvement Project (GFIP) of the country's first Multi-Lane Free-Flow (MLFF) tolling system.
  • Collision avoidance system market expected to grow at 22per cent to 2019
    October 16, 2015
    The latest report from RnR Market Research forecasts the global collision avoidance system market to grow at a CAGR of 22.02 per cent over the period 2014-2019 The report, Global Collision Avoidance System Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the landscape of the global collision avoidance system market and its growth prospects in the coming years. It includes a discussion
  • Technology solution needed to counter mobile phone menace
    March 29, 2017
    With the UK set to increase the penalties for using mobile phones while driving, the RAC Foundation’s Steve Gooding considers what else can be done to combat this deadly distraction. The first mobile phone call was made in 1973, by an engineer working for Motorola. Today 4.7 billion people across the globe subscribe to a mobile service.