Skip to main content

Embedded OEM and aftermarket telematics solutions to reach 189 million by 2016

“Despite all the hype about hybrid and smartphone-based telematics solutions, embedded connected car systems still have a bright future,” says ABI Research telematics and navigation group director Dominique Bonte. “On the OEM side, solutions such as GM’s OnStar and Hyundai’s Blue Link offer more reliable safety and security functionality such as emergency calling. Similarly, embedded aftermarket systems for insurance telematics, road user charging, or stolen vehicle tracking offer the best performance. Fina
April 17, 2012 Read time: 2 mins
RSS“Despite all the hype about hybrid and smartphone-based telematics solutions, embedded connected car systems still have a bright future,” says 5725 ABI Research telematics and navigation group director Dominique Bonte. “On the OEM side, solutions such as 1959 GM’s OnStar and 1684 Hyundai’s Blue Link offer more reliable safety and security functionality such as emergency calling. Similarly, embedded aftermarket systems for insurance telematics, road user charging, or stolen vehicle tracking offer the best performance. Finally, electric vehicles simply require embedded connectivity in order to remotely check battery charging status, which has even prompted 278 Ford to abandon its hybrid approach in the Ford Focus Electric.”

ABI Research predicts that the installed base of embedded OEM and aftermarket connected car systems is expected to grow from 41 million at the end of 2011 to 189 million by 2016.

However, car OEMs and Tier One suppliers are still facing multiple challenges in designing cost-effective, upgradeable, and easy-to-use embedded solutions and bringing them to the market rapidly. While vendors such as 260 Continental, Saab, and SAIC Roewe and the Genivi consortium are pinning their hopes on open source operating systems such as 1812 Android and Linux, others such as 1686 Toyota are looking to adopt cloud-based systems to achieve cost and scalability advantages.

As the connected lifestyle era continues to gain momentum, especially with younger users, automotive OEMs need to develop a solid connected car strategy as an absolute priority in order to retain control over the user experience, safety, and monetisation opportunities of next generation vehicles.

ABI Research’s new Connected Car Market Data report provides detailed forecasts of embedded, hybrid, and converged connectivity solutions including subscribers, service revenue, and hardware shipments and revenues. It is part of the recently launched Connected Car Research Service.

Related Content

  • May 14, 2015
    eCall mandate: a cost burden for car manufacturers?
    The European Parliament has mandated that all newly approved car and light-van models will have to be equipped with eCall boxes as standard fitment from 31 March 2018. eCall boxes are emergency call devices enabling rescue services to respond with faster road assistance based on knowledge of the exact location of the accident. The 2014 ban on telephone roaming charges across Europe will establish a favourable scenario for an interoperable eCall or telematics solution. However, while the European Commissi
  • October 28, 2015
    When caring about sharing is good business for US automakers
    Although car-sharing and ride-sharing could drastically reduce car sales, David Crawford finds some US automakers are keen to participate in the sharing economy. Growing consumer interest in car- and ride-sharing, as opposed to outright ownership, and ride-sharer Uber’s recently stated intention to make its brand competitive with ownership on cost, are making the major US automotive manufacturers think seriously about their future sales prospects. Some have already begun exploring ways of entering the field
  • April 4, 2012
    Shipments of NFC-enabled handsets reached 30 million units in 2011
    According to a new research report by Berg Insight, global sales of handsets featuring near field communication (NFC) increased ten-fold in 2011 to 30 million units. Growing at a compound annual growth rate (CAGR) of 87.8 per cent, shipments are forecasted to reach 700 million units in 2016. The global rise in smartphone adoption is also driving higher attach rates for other wireless connectivity technologies in handsets including GPS, Bluetooth and WLAN. These connectivity technologies are already a standa
  • June 7, 2012
    4G Venture Forum for Connected Cars formed
    Verizon has announced the formation of the 4G Venture Forum for Connected Cars, a group of leading global automotive companies brought together by Verizon to accelerate the pace of innovation across the automotive and telematics 4G LTE ecosystem. BMW, Honda, Hyundai Motor Company, Kia Motors and Toyota Motor Sales are joining Verizon as the initial members of the Forum. Professor Sanjay Sarma of the Massachusetts Institute of Technology also joins the Forum, providing members a link to track important advan