Daimler and Google deepen strategic partnership

Daimler and Google have announced a deepening of their strategic partnership to provide Daimler with access to the suite of application programming interfaces (APIs) known as Google Maps API for Business for the use of cloud-based, map-related applications in Daimler vehicles and early access to other new APIs as they are developed. The collaboration will enable Daimler to use Google Maps for their in-car map displays, and significantly improve their ability to quickly and seamlessly integrate useful Google
March 23, 2012 Read time: 2 mins
2069 Daimler and 1691 Google have announced a deepening of their strategic partnership to provide Daimler with access to the suite of application programming interfaces (APIs) known as Google Maps API for Business for the use of cloud-based, map-related applications in Daimler vehicles and early access to other new APIs as they are developed. The collaboration will enable Daimler to use Google Maps for their in-car map displays, and significantly improve their ability to quickly and seamlessly integrate useful Google services into 1685 Mercedes-Benz passenger vehicles. By making innovative Google products available directly within its cars, Mercedes-Benz says it is able to accelerate the adoption of cutting edge technologies.

Google and Daimler have been working in close partnership for many years. In 2007 Daimler was the first automotive manufacturer in the United States to launch the Google "Send-to-Car" functionality in a vehicle. This gave Mercedes-Benz customers the opportunity to easily send destinations from Google Maps to their in-vehicle navigation systems. As of 2011, Mercedes-Benz offers Command Online, a telematics system with cloud-based Mercedes-Benz apps that brings Google Street View, Panoramio and local search technologies to most Mercedes-Benz passenger cars. The company’s customers also have the opportunity to send individualised routes from Google Maps to their vehicles, as Daimler is first-to market with the implementation of this Google service. In the second quarter of 2012 all these services will also be available with mbrace2 to Mercedes-Benz customers in the USA.
Location Based Systems

Related Content

  • February 1, 2012
    Advanced in-vehicle user interface - future developments
    Dave McNamara and Craig Simonds, Autotechinsider LLC, look at human-machine interface development out to 2015. The US auto industry is going through the worst crisis it has faced since the Great Depression. But it has embraced technologies that will produce the best-possible driving experience for the public. Ford was the first OEM to announce in-car internet radio and SYNC, its signature-branded User Interface (UI), is held up as the shining example of change embracement.
    Read More
  • December 3, 2018
    When will Google wake up to MaaS gold mine?
    Mobility services are a potential gold mine for data-hungry tech companies. That being the case, Andrew Bunn asks: what exactly happens when giants such as Google and Amazon decide to get their teeth into MaaS? There are many different perspectives on Mobility as a Service (MaaS), with many different views on what the latest and future applications of technology are going to bring to transportation infrastructure. However, there is one question that does not seem to come up at all. Up to now, MaaS-relate
    Read More
  • November 26, 2013
    New markets for travel information apps
    Purpose-designed travel information apps are emerging to support the real estate market in the US – and potentially more widely – in a major diversification away from the conventional automotive and navigation device sectors. In July 2013, Washington State-based Imprev, which develops web-based marketing support aids for realtors, announced its App Generator. Claimed as an industry first, this enables property businesses to create their own branded mobile apps to give away as marketing tools to potential
    Read More
  • April 10, 2012
    Nissan Unveils advances in connected car technology
    Carlos Ghosn, Nissan Motor Company's chief executive officer, has unveiled initiatives in automotive communications technology intended to move Nissan and Infiniti into a leadership position in the connected car content and services market. In announcing the collaboration with companies such as Google, Pandora Radio and Intel at the New York International Auto Show, Ghosn said, "It's clear that consumers expect to be connected wherever they are, and that includes the time spent in their automobiles. To mee
    Read More

Highlighted Content