Daimler and Google deepen strategic partnership

Daimler and Google have announced a deepening of their strategic partnership to provide Daimler with access to the suite of application programming interfaces (APIs) known as Google Maps API for Business for the use of cloud-based, map-related applications in Daimler vehicles and early access to other new APIs as they are developed. The collaboration will enable Daimler to use Google Maps for their in-car map displays, and significantly improve their ability to quickly and seamlessly integrate useful Google
March 23, 2012 Read time: 2 mins
2069 Daimler and 1691 Google have announced a deepening of their strategic partnership to provide Daimler with access to the suite of application programming interfaces (APIs) known as Google Maps API for Business for the use of cloud-based, map-related applications in Daimler vehicles and early access to other new APIs as they are developed. The collaboration will enable Daimler to use Google Maps for their in-car map displays, and significantly improve their ability to quickly and seamlessly integrate useful Google services into 1685 Mercedes-Benz passenger vehicles. By making innovative Google products available directly within its cars, Mercedes-Benz says it is able to accelerate the adoption of cutting edge technologies.

Google and Daimler have been working in close partnership for many years. In 2007 Daimler was the first automotive manufacturer in the United States to launch the Google "Send-to-Car" functionality in a vehicle. This gave Mercedes-Benz customers the opportunity to easily send destinations from Google Maps to their in-vehicle navigation systems. As of 2011, Mercedes-Benz offers Command Online, a telematics system with cloud-based Mercedes-Benz apps that brings Google Street View, Panoramio and local search technologies to most Mercedes-Benz passenger cars. The company’s customers also have the opportunity to send individualised routes from Google Maps to their vehicles, as Daimler is first-to market with the implementation of this Google service. In the second quarter of 2012 all these services will also be available with mbrace2 to Mercedes-Benz customers in the USA.
Location Based Systems

For more information on companies in this article

Related Content

  • Daimler and Bosch announce JV
    April 19, 2012
    Daimler and Robert Bosch have signed agreements on the establishment of a 50:50 joint venture (JV) for electric motors. Subject to the approval of the antitrust authoritie, the new company, which is to be set up under the name EM-motive, will develop, produce, and market innovative electric motors for electric vehicles.
    Read More
  • Daimler and Volvo take lead in European implementation of V2V
    March 7, 2014
    New analysis from Frost & Sullivan, Strategic Analysis of the European Market for V2V and V2I Communication Systems, expects more than 40 per cent of vehicles to use vehicle to vehicle (V2V) communication technologies by 2030. Daimler and Volvo are anticipated to lead the implementation of V2V communication systems among vehicle original equipment manufacturers (OEMs) across Europe. Vehicle to infrastructure (V2I) communication systems have also been finding significant traction in Europe, especially in
    Read More
  • Internet-connected cars their functionality and safety challenges
    February 27, 2013
    Internet-connected cars are poised to flood the market in the near future. Pete Goldin considers the functionality they offer, the technology they use and the challenge they represent in terms of driver safety. Many vehicles on the road today offer some sort of inter­net connectivity and experts agree that this capability will become a competi­tive differentiator in the automotive industry in the next few years. The era of the digital vehicle, it seems, has started. “We clearly see that cars in the near f
    Read More
  • The future of in-vehicle navigation systems
    February 3, 2012
    TRL's Alan Stevens looks at the evolution and future prospects of in-vehicle navigation devices. Human-Machine Interaction (HMI) plays a crucial role in the safety of vehicles on our roads. Until we achieve full automation (and that's a debatable prospect anyway) a driver's interaction with the vehicle - all the controls, information and systems - holds a pivotal role in safe driving.
    Read More

Highlighted Content