Skip to main content

Continental concept vehicle addresses distracted driving

According to the US Department of Transportation (USDOT), an average of ten drivers in the US is killed and more than 1,100 people are injured every day as a result of accidents caused by distracted drivers. To address this ongoing concern, automotive supplier Continental has developed a concept vehicle, the driver focus vehicle, where driver assistance systems are linked to a highly versatile LED light strip to create a powerful tool against driver distraction. In its driver focus vehicle, Continental has
February 8, 2013 Read time: 3 mins
According to the 324 US Department of Transportation (USDOT), an average of ten drivers in the US is killed and more than 1,100 people are injured every day as a result of accidents caused by distracted drivers.

To address this ongoing concern, automotive supplier 260 Continental has developed a concept vehicle, the driver focus vehicle, where driver assistance systems are linked to a highly versatile LED light strip to create a powerful tool against driver distraction.

In its driver focus vehicle, Continental has integrated current advanced driver assistance active safety technology with a future interior monitoring system and visual human-machine interface (HMI) technology that provides the driver with a virtual safety-focused companion, or co-pilot, that constantly scans the vehicle's external and internal environments. Coupling these technologies works to make sure the driver's actions and attentiveness match the real time needs of the driving situation.

"The integration of surrounding and in-cabin safety technologies gives us the ability to create a very real relationship between the driver, the vehicle and the environment," said Helmut Matschi, executive board member and president of Continental's interior division. "With the driver focus vehicle technology we are for the first time able to communicate to the driver based on both the driving situation and in relation to his ability to react at this point in time. It represents the ultimate in HMI, delivering the integration of technology, information and safety systems in a way that supports and assists the driver toward a safer and more enjoyable experience."

"Human error is the single cause for about 80 per cent of traffic accidents. Among these, driver distraction is a serious issue and plays a major role. The reasons are complex and range from driver drowsiness and monotonous driving situations to increased driver stress and information overload”, said Dr Ralf Cramer, executive board member and president of the chassis and safety division of Continental. “To combat these realities, Continental utilises active safety technology to advise drivers of the dangers and assist if necessary.”

Interior safety technology in the driver focus vehicle includes:

•    An infrared driver analyser camera positioned in the vehicle's steering column which recognises a driver's facial behaviour, such as eye and head movements, that can indicate that the driver is drowsy or has his head turned away from the road in a critical situation.
•    Halo, an industry-first 360 degree in-cabin optical guidance feature that is integrated with both the interior infrared camera to assist with driver distraction and with ADAS technologies to alert the driver of critical situations.

Surrounding safety technologies include lane departure warning (LDW), adaptive cruise control (ACC) takeover and forward collision warning.

Related Content

  • July 2, 2015
    ZF TRW demonstrates semi-automated highway driving assist system
    ZF TRW has demonstrated its semi-automated driving capabilities at a test track event in Berlin, Germany. The vehicle has a 'Highway Driving Assist feature which can enable automatic steering, braking and acceleration for highway speeds above 40 kph. The demonstration vehicle integrates ZF TRW's AC1000 radar and S-Cam 3 video camera sensor together with its electrically powered steering belt drive (EPS BD) and electronic stability control EBC 460 – the combination of adaptive cruise control (ACC) and lan
  • September 24, 2014
    Continental introduces latest head-up display
    The latest augmented reality head-up display (AR-HUD) from automotive supplier Continental supplements the exterior view of traffic conditions in front of the vehicle with virtual information (augmentations) for the driver. Developed from the previous HUD, the latest AR-HUD now the displays the reflected information where it becomes a part of the driving situation. Based on camera and radar data from the vehicle sensors and taking into account the vehicle dynamics data, digital map data and GPS position
  • September 8, 2016
    Research ranks Bosch, Harman, and Continental as leading Tier One connected car vendors
    ABI Research ranks Bosch as the leader among 20 Tier One connected car suppliers considered in its latest competitive analysis. Harman and Continental received second and third place, respectively. Bosch's explosive sales growth last year, significant capital expenditures to fund future development, cadre of strategic partnerships, and commitment to advanced driver assistance systems (ADAS) solutions place it in a strong position to pioneer the continuing evolution of the automotive industry.
  • March 14, 2012
    Trends in automotive technology
    Continental has become a leading player in vehicle technology and telematics. The firm’s executive board chairman Elmar Degenhart describes to Jason Barnes Continental’s views on the ‘megatrends’ of the automotive industry Strategic moves to diversify Continental’s business from rubber-related products began in the late 1990s with the acquisition of ITT Teves and its brake business. This brought on board know-how relating to the then new electronic stability control (ESC) systems which today form an import