Consumer interest builds for 'gateway' automated vehicle technologies, says study

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles. The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.
April 29, 2016 Read time: 2 mins

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles.

The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.

The study finds that customers are most interested in a number of automotive technology features that make use of the underpinnings of fully automated vehicles, such as radar, sensors, light detection and ranging (LIDAR) and cameras. Features with high consumer interest include smart headlights, night vision, lane change assist, traffic jam assist, medical emergency stop, smart intersection and predictive vehicle control.  

However, when it comes to making the leap to fully automated cars, trust in the technology is directly linked to the age of the consumer. More than half of Gen Y (born 1977-1994) and Gen Z (1995-2000) vehicle owners say they trust self-driving technology, compared with 41 per cent of Gen X (1965-1976), 23 per cent of Baby Boomers (1946-1964) and 18 per cent of Pre-Boomers (born before 1946).

The one view all generations share is a concern for technology security, specifically surrounding privacy and the potential for systems to be hacked, hijacked or to crash (either the vehicle or the system itself).

"The level of trust is directly linked to the level of interest in a new technology among automobile buyers," said Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power. "Acceptance can be increased with exposure over time and experience with automated technologies. But trust is fragile and can be broken if there is an excessive number of incidents with automated vehicles."

Location Based Systems

Related Content

  • June 12, 2014
    Poll: Americans would pay more gas taxes to fund road projects
    Two-thirds of Americans (68 per cent) believe the federal government should invest more than it does now on roads, bridges and mass transit systems, according to a new American Automobile Association (AAA) omnibus survey of 2,013 adults. Only five per cent of respondents believe the federal government should spend less on transportation. These results come as AAA urges members of Congress to increase the fuel tax, which will address significant transportation safety and congestion issues nationwide. The
    Read More
  • December 19, 2017
    Road user charging comes a step closer in Oregon
    Having been the first US state to introduce the gas tax a century ago, Oregon is now blazing the road user charging trail. Colin Sowman looks at progress to date. For more than a decade, authorities in Oregon have known of the impending decline in fuels tax income and while revenue increased by more than 5% in 2016, that growth will slow considerably this year and income is projected to start declining in 2020.
    Read More
  • June 7, 2012
    Camera technology a flexible and cost-effective option
    Perceptions of machine vision being an expensive solution are being challenged by developments in both core technologies and ancillaries. Here, Jason Barnes and David Crawford look at the latest developments in the sector. A notable aspect of machine vision is the flexibility it offers in terms of how and how much data is passed around a network. With smart cameras, processing capabilities at the front end mean that only that which is valid need be communicated back to a central processor of any descripti
    Read More
  • June 8, 2015
    Sprawl spreads the costs and confines the benefits
    A new report says car-centric planning leads to inefficient cities and divided communities as lead author Todd Litman explains. Between 1950 and 2050 the human population will have approximately quadrupled and shifted from 80% rural to nearly 80% urban; by the middle of this century the United Nations predicts an additional 2.2 billion urban residents in developing countries than there are today. How these cities grow has huge economic, social and environmental impacts and implementing proper policies can c
    Read More

Highlighted Content