Consumer interest builds for 'gateway' automated vehicle technologies, says study

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles. The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.
April 29, 2016 Read time: 2 mins

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles.

The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.

The study finds that customers are most interested in a number of automotive technology features that make use of the underpinnings of fully automated vehicles, such as radar, sensors, light detection and ranging (LIDAR) and cameras. Features with high consumer interest include smart headlights, night vision, lane change assist, traffic jam assist, medical emergency stop, smart intersection and predictive vehicle control.  

However, when it comes to making the leap to fully automated cars, trust in the technology is directly linked to the age of the consumer. More than half of Gen Y (born 1977-1994) and Gen Z (1995-2000) vehicle owners say they trust self-driving technology, compared with 41 per cent of Gen X (1965-1976), 23 per cent of Baby Boomers (1946-1964) and 18 per cent of Pre-Boomers (born before 1946).

The one view all generations share is a concern for technology security, specifically surrounding privacy and the potential for systems to be hacked, hijacked or to crash (either the vehicle or the system itself).

"The level of trust is directly linked to the level of interest in a new technology among automobile buyers," said Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power. "Acceptance can be increased with exposure over time and experience with automated technologies. But trust is fragile and can be broken if there is an excessive number of incidents with automated vehicles."

Location Based Systems

Related Content

  • June 8, 2015
    Sprawl spreads the costs and confines the benefits
    A new report says car-centric planning leads to inefficient cities and divided communities as lead author Todd Litman explains. Between 1950 and 2050 the human population will have approximately quadrupled and shifted from 80% rural to nearly 80% urban; by the middle of this century the United Nations predicts an additional 2.2 billion urban residents in developing countries than there are today. How these cities grow has huge economic, social and environmental impacts and implementing proper policies can c
    Read More
  • November 7, 2012
    Tennessee ranks ninth in electric vehicle purchases
    According to online automotive information resource Edmunds.com, Tennessee residents rank among the US's top consumers of electric vehicles, with 2.9 per cent of all new electric vehicles sold so far this year registered in the state. "This rate is more than one and a half times the state’s share of all new car registrations in the US, where Tennessee ranks 19th overall at 1.7 per cent," Edmunds officials said. Edmunds found that much of the state's enthusiasm is because of the Nissan Leaf; 93 percent of al
    Read More
  • November 26, 2013
    Lidar technology wins big in China’s autonomous vehicle challenge
    China’s fifth annual Future Challenge earlier this month pitted eleven unmanned intelligent vehicles against each other on a course designed to test their capabilities in suburban and urban road tests, over a 23-kilometre course. All of the first eight cars to finish were equipped with Velodyne’s 3D Lidar vision technology which provides active sensing for crash avoidance, driving automation and mobile road survey and mapping. Velodyne HDL-64E and HDL-32E sensors deliver 360-degree views of the car’s env
    Read More
  • May 30, 2012
    Four predictions for the automotive and transportation industry
    Frost & Sullivan has released the results from its customer survey with several hundred companies conducted in December 2011, executed to find out the top predictions for 2012 for the global automotive and transportation market. Market growth in all regions except Europe, accelerated introduction of plug in hybrid and battery electric vehicles due to increasing fuel prices, mobility and integrated transportation as well as the integration of the smart phone with dedicated application stores and innovative H
    Read More

Highlighted Content