Consumer interest builds for 'gateway' automated vehicle technologies, says study

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles. The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.
April 29, 2016 Read time: 2 mins

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles.

The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.

The study finds that customers are most interested in a number of automotive technology features that make use of the underpinnings of fully automated vehicles, such as radar, sensors, light detection and ranging (LIDAR) and cameras. Features with high consumer interest include smart headlights, night vision, lane change assist, traffic jam assist, medical emergency stop, smart intersection and predictive vehicle control.  

However, when it comes to making the leap to fully automated cars, trust in the technology is directly linked to the age of the consumer. More than half of Gen Y (born 1977-1994) and Gen Z (1995-2000) vehicle owners say they trust self-driving technology, compared with 41 per cent of Gen X (1965-1976), 23 per cent of Baby Boomers (1946-1964) and 18 per cent of Pre-Boomers (born before 1946).

The one view all generations share is a concern for technology security, specifically surrounding privacy and the potential for systems to be hacked, hijacked or to crash (either the vehicle or the system itself).

"The level of trust is directly linked to the level of interest in a new technology among automobile buyers," said Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power. "Acceptance can be increased with exposure over time and experience with automated technologies. But trust is fragile and can be broken if there is an excessive number of incidents with automated vehicles."

Location Based Systems

Related Content

  • LED forward lighting market to almost double by 2020
    July 12, 2012
    A market report by McKinsey & Company predicts a sharp increase in LED (Light Emitting Diode) lighting adoption in the automotive category by the end of the decade. And while in the very near term the industry will experience an increase in daytime running lights and headlamp usage, unique LED light guides and multiple light source lamps, McKinsey predicts that the technology will continue to change and advance, and in the future will include technology such as smart headlamps that sense the driving environ
    Read More
  • Innovative use of SMS for peer-to-peer car sharing
    March 14, 2012
    Netsize, a leading mobile commerce enabler and a Gemalto company, has announced that CityzenCar, a peer-to-peer car sharing social network with 12,000 members across 2,000 locations in France, has deployed its SMS-based communication solution to secure and simplify car rental for consumers.
    Read More
  • Most crash reports do not capture critical data, says National Safety Council
    April 25, 2017
    A National Safety Council review of motor vehicle crash reports from across the US found no state fully captures critical data needed to address and understand the rise in roadway fatalities. Crash reports from all 50 states lack fields or codes for law enforcement to record the level of driver fatigue at the time of a crash, while many others lack fields to capture texting, hands-free cell phone use and specific types of drug use if drugs are detected, including marijuana. Excluding these fields limits the
    Read More
  • Time to decide
    December 4, 2014
    The old fuel tax methods can no longer produce the funding required to maintain the infrastructure without a massive increase in duty rates. In this issue we get a variety of views on two of the hottest topics in transportation; financing models and Smart Cities.
    Read More

Highlighted Content