Consumer interest builds for 'gateway' automated vehicle technologies, says study

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles. The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.
April 29, 2016 Read time: 2 mins

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles.

The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.

The study finds that customers are most interested in a number of automotive technology features that make use of the underpinnings of fully automated vehicles, such as radar, sensors, light detection and ranging (LIDAR) and cameras. Features with high consumer interest include smart headlights, night vision, lane change assist, traffic jam assist, medical emergency stop, smart intersection and predictive vehicle control.  

However, when it comes to making the leap to fully automated cars, trust in the technology is directly linked to the age of the consumer. More than half of Gen Y (born 1977-1994) and Gen Z (1995-2000) vehicle owners say they trust self-driving technology, compared with 41 per cent of Gen X (1965-1976), 23 per cent of Baby Boomers (1946-1964) and 18 per cent of Pre-Boomers (born before 1946).

The one view all generations share is a concern for technology security, specifically surrounding privacy and the potential for systems to be hacked, hijacked or to crash (either the vehicle or the system itself).

"The level of trust is directly linked to the level of interest in a new technology among automobile buyers," said Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power. "Acceptance can be increased with exposure over time and experience with automated technologies. But trust is fragile and can be broken if there is an excessive number of incidents with automated vehicles."

Location Based Systems

Related Content

  • ITS market size ‘to reach US$38.68 billion by 2020’
    December 21, 2015
    The global ITS market is expected to reach US$38.68 billion by 2020, according to a new study by Grand View Research. Increasing demand for alleviating traffic congestion and growing need for enhancing existing transportation networks is expected to drive demand over the forecast period. Growing urban population and increased fund allotment by various governments across the globe is driving need for advanced transportation network. This is estimated to be fulfilled by proper use of wireless communication
    Read More
  • Peer-to-peer car sharing expected to become the next big thing in the market
    October 22, 2013
    Frost & Sullivan’s recent customer research study on car sharing in select European cities reveals that the market is fast gaining ground. Residents in a number of cities in France, Germany as well as in the UK are currently multi-modal transport users. While only one out of four claim familiarity with the car sharing concept, once familiar, the interest levels in these services zip to 38 per cent.
    Read More
  • Motorists want roads repaired before smart motorways, says survey
    December 5, 2014
    According to research by Bury-based online car supermarket JamJar Direct, which indicates that 47 per cent of Greater Manchester motorists claim to have been affected by the construction works, communications around the M60 smart motorway improvements are sorely lacking. Almost two thirds of Greater Manchester motorists (62 per cent) are aware that the M60 is being turned into a smart motorway, but over 40 per cent, equivalent to 81,000 vehicles per day using affected stretch of M60 between junctions 8 a
    Read More
  • APA supports automated work zone speed enforcement
    July 17, 2015
    A trade association representing the highway construction industry strongly supports automated enforcement of speed limits in work zones and Maryland's experience with a similarly designed program has had very good results, the association head has told a joint Pennsylvania House and Senate committee. According to PennDOT, 24 people were killed in work-zone crashes in 2014, eight more than in 2013. Additionally, there were 1,841 crashes in work zones last year, a slight decrease from the 1,851 crashes
    Read More

Highlighted Content