Skip to main content

Auto safety initiative seeks to reduce driver errors

A push by the US National Highway Traffic Safety Administration to use technology to reduce traffic fatalities aims to keep drunk drivers off the roads by using in-vehicle technology that immobilises their cars. They are pushing for systems that prevent drivers from starting their cars, help cars avoid collisions and prevent vehicles from starting if the occupants don’t wear seat belts. "Ninety per cent of all crashes have an element of human error," NHTSA administrator David Strickland said. "We really
December 2, 2013 Read time: 2 mins
A push by the US 834 National Highway Traffic Safety Administration to use technology to reduce traffic fatalities aims to keep drunk drivers off the roads by using in-vehicle technology that immobilises their cars. They are pushing for systems that prevent drivers from starting their cars, help cars avoid collisions and prevent vehicles from starting if the occupants don’t wear seat belts.

"Ninety per cent of all crashes have an element of human error," NHTSA administrator David Strickland said. "We really need to focus on what more we can do to address these risks."

The insurance industry and auto safety experts predict the government's initiative will improve driving safety, leading to fewer claims and deaths.

"This is the holy grail," said Russ Rader, spokesman for the Insurance Institute of Highway Safety.

Much of the technology already exists. Cars equipped with optional collision warning and automatic braking systems have already been demonstrated. Vehicles sound a warning when a passenger isn’t wearing a seat belt; car makers can already link that to the car's transmission to prevent the car from moving.

Now NHTSA and a coalition of seventeen car makers are working on the Driver Alcohol Detection System for Safety or DADDS, which uses sensors in the cabin to measure blood-alcohol content by breath or touch to ensure a driver is below the legal 0.08 per cent threshold for impairment.

Drunk driving killed more than 10,000 people last year, about a third of traffic deaths. About 3,000 people are killed annually in crashes they would have survived if they had buckled up, according to NHTSA.

For more information on companies in this article

Related Content

  • Double penalties for motorists using mobiles
    March 2, 2017
    From 1 March 2017, UK drivers caught using a phone while driving will face tougher penalties. Under new legislation announced by the Department for Transport, offenders will receive six penalty points on their licence and a £200 fine, up from the previous three points and £100 penalty.
  • Car safety market worth US$152.59 billion by 2020
    January 20, 2016
    The Markets and Markets report Car Safety Market by System Type (Active Safety & Passive Safety), Safety Regulations by Region (APAC, Europe, North America & Rest of the World), Impact Analysis (Overall Market OEM, Tier I & Consumer) - Trends & Forecast to 2020 estimates the market to be US$93.73 billion in 2015 and projects that it will grow at a CAGR of 10.24 per cent to reach US$152.59 billion by 2020. The market report defines and segments the automotive safety systems market with an impact analysis
  • Dutch road safety ‘getting worse’ says expert
    October 7, 2019
    Roads in the Netherlands have become more dangerous over the last decade, according to one of the country’s leading road safety experts.
  • Making the most of Michigan
    January 9, 2018
    Michigan DoT’s Kirk Steudle takes time out from the ITS World Congress in Montreal to talk to Colin Sowman. Thirty years ago, a professional engineer named Kirk Steudle joined Michigan Department of Transportation (MDoT). Today he’s the state transportation director, responsible for more than 16,000km (10,000 miles) of state highways (including 4,000 bridges), some 2,500 employees and a budget of more than $4 billion. We caught up with Steudle during the ITS World Congress in Montreal and asked how he