Skip to main content

Auto safety initiative seeks to reduce driver errors

A push by the US National Highway Traffic Safety Administration to use technology to reduce traffic fatalities aims to keep drunk drivers off the roads by using in-vehicle technology that immobilises their cars. They are pushing for systems that prevent drivers from starting their cars, help cars avoid collisions and prevent vehicles from starting if the occupants don’t wear seat belts. "Ninety per cent of all crashes have an element of human error," NHTSA administrator David Strickland said. "We really
December 2, 2013 Read time: 2 mins
A push by the US 834 National Highway Traffic Safety Administration to use technology to reduce traffic fatalities aims to keep drunk drivers off the roads by using in-vehicle technology that immobilises their cars. They are pushing for systems that prevent drivers from starting their cars, help cars avoid collisions and prevent vehicles from starting if the occupants don’t wear seat belts.

"Ninety per cent of all crashes have an element of human error," NHTSA administrator David Strickland said. "We really need to focus on what more we can do to address these risks."

The insurance industry and auto safety experts predict the government's initiative will improve driving safety, leading to fewer claims and deaths.

"This is the holy grail," said Russ Rader, spokesman for the Insurance Institute of Highway Safety.

Much of the technology already exists. Cars equipped with optional collision warning and automatic braking systems have already been demonstrated. Vehicles sound a warning when a passenger isn’t wearing a seat belt; car makers can already link that to the car's transmission to prevent the car from moving.

Now NHTSA and a coalition of seventeen car makers are working on the Driver Alcohol Detection System for Safety or DADDS, which uses sensors in the cabin to measure blood-alcohol content by breath or touch to ensure a driver is below the legal 0.08 per cent threshold for impairment.

Drunk driving killed more than 10,000 people last year, about a third of traffic deaths. About 3,000 people are killed annually in crashes they would have survived if they had buckled up, according to NHTSA.

For more information on companies in this article

Related Content

  • Self-driving vehicles ‘may not improve road safety’
    January 28, 2015
    Self-driving vehicles are expected to improve road safety, improve the mobility of those who currently cannot use conventional vehicles and reduce emissions. However, a new report by researchers at the University of Michigan Transportation Research Institute (UMTRI) reviews some of the safety aspects attributed to autonomous vehicles and indicates that safety is likely to be an issue as long as self-driving cars share the road with conventional vehicles. Report authors Michael Sivak and Brandon Schoe
  • NHTSA urged to strike a balance on hybrid and EV sound requirements
    March 18, 2013
    In its comments to the National Highway Traffic Safety administration's (NHTSA) proposed rule to add sound to hybrid and electric vehicles, Global Automakers is asking the agency to find a noise level that effectively alerts pedestrians without being excessively loud. "Striking a balance is important," said Michael Cammisa, director of safety for Global Automakers, which represents international motor vehicle manufacturers, original equipment suppliers, and other automotive-related trade associations. "W
  • Indonesia targets road death reduction
    April 17, 2012
    The government of Indonesia says it is working to reduce the number of road deaths in the country by 50 per cent by 2020 and by 80 per cent by 2035. To achieve this, the government will be upgrading the road infrastructure as well as introducing a road safety programme that will run over a ten-year and 25-year plans, starting this year. The programme will be overseen by the National Planning Development Board with involvement of the national police as well as the public works, transportation, national educa
  • Ken Leonard talks to ITS International
    August 21, 2014
    Ken Leonard, director of the USDOT’s ITS Joint Program office made time in his schedule during the Helsinki Congress to speak to ITS International. It has been 18 months since Ken Leonard took over as the director of the Intelligent Transportation Systems Joint Program Office at the US Department of Transportation. With 30 years of technical experience behind him, to say he is enjoying the challenge would be to put it mildly: “It is incredibly exciting to be working in intelligent transportation systems, th