Skip to main content

Auto safety initiative seeks to reduce driver errors

A push by the US National Highway Traffic Safety Administration to use technology to reduce traffic fatalities aims to keep drunk drivers off the roads by using in-vehicle technology that immobilises their cars. They are pushing for systems that prevent drivers from starting their cars, help cars avoid collisions and prevent vehicles from starting if the occupants don’t wear seat belts. "Ninety per cent of all crashes have an element of human error," NHTSA administrator David Strickland said. "We really
December 2, 2013 Read time: 2 mins
A push by the US 834 National Highway Traffic Safety Administration to use technology to reduce traffic fatalities aims to keep drunk drivers off the roads by using in-vehicle technology that immobilises their cars. They are pushing for systems that prevent drivers from starting their cars, help cars avoid collisions and prevent vehicles from starting if the occupants don’t wear seat belts.

"Ninety per cent of all crashes have an element of human error," NHTSA administrator David Strickland said. "We really need to focus on what more we can do to address these risks."

The insurance industry and auto safety experts predict the government's initiative will improve driving safety, leading to fewer claims and deaths.

"This is the holy grail," said Russ Rader, spokesman for the Insurance Institute of Highway Safety.

Much of the technology already exists. Cars equipped with optional collision warning and automatic braking systems have already been demonstrated. Vehicles sound a warning when a passenger isn’t wearing a seat belt; car makers can already link that to the car's transmission to prevent the car from moving.

Now NHTSA and a coalition of seventeen car makers are working on the Driver Alcohol Detection System for Safety or DADDS, which uses sensors in the cabin to measure blood-alcohol content by breath or touch to ensure a driver is below the legal 0.08 per cent threshold for impairment.

Drunk driving killed more than 10,000 people last year, about a third of traffic deaths. About 3,000 people are killed annually in crashes they would have survived if they had buckled up, according to NHTSA.

For more information on companies in this article

Related Content

  • Building the case for photo enforcement
    October 26, 2016
    As red light enforcement is returning to some intersections and being shut down at others, new evidence has been released backing the safety campaigners, reports Jon Masters. In 2014, 709 Americans were killed in red-light-running crashes and an estimated 126,000 were injured according to the Insurance Institute for Highway Safety (IIHS).
  • GHSA and Ford funding aims to improve road safety for teenagers
    March 29, 2023
    $94,000 in grants will support schemes in Missouri, Montana, New York and Oklahoma
  • Bringing V2I and V2V communications to workzone safety
    January 26, 2012
    Imran Hayee of the University of Minnesota Duluth's Department of Electrical and Computer Engineering talks about efforts to bring V2I and V2V communications into work zones. With USDOT backing and under the auspices of the ITS Joint Program Office Connected Vehicle Research (formerly IntelliDrive) research programme, M. Imran Hayee of the University of Minnesota Duluth's Department of Electrical and Computer Engineering along with team of his students, have been conducting research into the application of
  • Over 700,000 crashes avoided every year in the US thanks to ADAS, predicts new report
    May 19, 2017
    A new study by Ptolemus Consulting Group predicts that advanced driver assistance systems (ADAS) will have a considerable impact on safety and the potential to reduce accidents. The firm’s Autonomous Vehicle Global Study provides a comprehensive analysis of the timeline, volumes and impacts of the upcoming automation revolution. It quantifies country-by-country the roll-out of ADAS and autonomous vehicles (AVs) and estimates their impact on driver safety. By 2030, Ptolemus forecasts that there will be more