Skip to main content

Auto OEMs ‘focus on opportunities in infotainment, digital instruments’

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations. “The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows,
January 19, 2017 Read time: 3 mins
One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says 2097 Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, combined HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have , Augmented Reality HUD, OLED Display’s, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, Combiner HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

According to the research report, Cockpit and Cabin Strategies of Automakers, 2016-2025, advances in technology will influence every component of the cockpit, ushering in an era of new travel experience, dedicated instrument clusters and infotainment screens.

Leading players have adopted a variety of strategies to gain market share and competitive advantage. Corning has developed a light-diffusing fibre, which is an alternative to separately weaving light-emitting diode into interior fabrics for ambient lighting. Philips is developing a solar-powered, organic, light-emitting diode fitted transparent car roof in partnership with BASF. Faurecia is working on an active wellness seating system that uses sensors to detect heart rate and breathing patterns.  764 Johnson Controls is developing sensor- and camera-driven, self-adjusting seats. 6328 Harman is working on creating two audio zones within the car using advanced noise-cancellation technology.

“Biometrics will be an integral part of cockpits and cabins of the future, and OEMs and suppliers should pursue partnerships with innovative biometric companies or fund relevant nascent start-ups,” noted Praveen. “Research and development expenditure should focus on growth areas such as heads-up displays, human-machine interface (HMI), and fully digital instrument clusters,” says Vijayakumar.

For more information on companies in this article

Related Content

  • Driver monitoring systems to reach 64.8 million units by 2020
    November 7, 2013
    New research from ABI Research forecasts that the global market for driver monitoring systems (DMS) will reach 64.8 million units by the end of 2020 with the majority of shipments being accounted for in vehicles sold in the Asia-Pacific region. Driver monitoring systems were first introduced as far back as 2006 when Toyota launched its innovative driver attention monitor system. Toyota’s system functions by directly monitoring the driver’s face using a discrete in-dash camera and was initially offered as
  • Pioneering sensors collect weather data from moving vehicles
    January 20, 2012
    ITS International contributing editor David Crawford foresees the vehicle as 'sentinel being'
  • Global ADAS market expected to grow 2012-2016
    April 17, 2014
    The latest report by Research and Markets, the Global Advanced Driver Assistance Systems (ADAS) Market Report, forecasts the Global Advanced Driver Assistance Systems (ADAS) market to grow at a CAGR of 22.59 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of safety measures. The Global ADAS market has also been witnessing the increasing deployment of ADAS in low-cost cars. However, ADAS are expensive and this could pose a challenge to t
  • Dubai metro - the world's longest automated rail system
    July 31, 2012
    David Crawford reviews the recent opening of Dubai's Red Line. The US$7.6bn Dubai Metro, the Phase I Red Line of which started partial operation in September 2009, will be the world's longest driverless rail system on its planned completion in 2011. With a total length of some 75km, it will then overtake the 68.7km Vancouver SkyTrain and be able to carry over 1.2 million passengers on a typical day.