Skip to main content

Auto OEMs ‘focus on opportunities in infotainment, digital instruments’

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations. “The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows,
January 19, 2017 Read time: 3 mins
One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says 2097 Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, combined HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have , Augmented Reality HUD, OLED Display’s, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, Combiner HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

According to the research report, Cockpit and Cabin Strategies of Automakers, 2016-2025, advances in technology will influence every component of the cockpit, ushering in an era of new travel experience, dedicated instrument clusters and infotainment screens.

Leading players have adopted a variety of strategies to gain market share and competitive advantage. Corning has developed a light-diffusing fibre, which is an alternative to separately weaving light-emitting diode into interior fabrics for ambient lighting. Philips is developing a solar-powered, organic, light-emitting diode fitted transparent car roof in partnership with BASF. Faurecia is working on an active wellness seating system that uses sensors to detect heart rate and breathing patterns.  764 Johnson Controls is developing sensor- and camera-driven, self-adjusting seats. 6328 Harman is working on creating two audio zones within the car using advanced noise-cancellation technology.

“Biometrics will be an integral part of cockpits and cabins of the future, and OEMs and suppliers should pursue partnerships with innovative biometric companies or fund relevant nascent start-ups,” noted Praveen. “Research and development expenditure should focus on growth areas such as heads-up displays, human-machine interface (HMI), and fully digital instrument clusters,” says Vijayakumar.

For more information on companies in this article

Related Content

  • Visteon to provide communications equipment for US vehicle-to-vehicle pilot program
    October 4, 2012
    Automotive supplier Visteon Corporation, in collaboration with Cohda Wireless, is providing vehicle-to-vehicle (V2V) communications equipment for the US Department of Transportation safety pilot program. The project potentially offers significant improvements in driver awareness including collision, hazardous road and curve speed warnings and traffic flow information. The safety pilot program is led by the University of Michigan Transportation Research Institute and will integrate 5.9 GHz dedicated short ra
  • European e-mobility shaping the future for global auto suppliers, strategy expert warns
    September 8, 2017
    Speaking at this week's Frankfurt IAA International Motor Show, US strategy consultant Paul Eichenberg advised automotive suppliers seeking to protect or grow their business as automobile electrification rapidly emerges in Europe to ‘build the future now’. Eichenberg said that Europe is leading the automotive electrification charge globally. German automakers are already developing the electric technologies that will help them meet the next regulatory hurdle for emissions – the proposed Euro VII rules –
  • Interview: Jarrett Walker, author of Human Transit
    May 2, 2018
    Elon Musk has called him a ‘sanctimonious idiot’ but public transit expert Jarrett Walker tells Andrew Stone that more data and smarter cars aren't the answer to mass mobility...
  • Sensor solutions cuts maintenance and emissions
    December 8, 2014
    The new raft of sensor technology can provide cost savings as well as additional functionality, as David Crawford discovers. Austria’s third-largest city, Linz, with a population of around 200,000, is recording substantial savings in its urban tram network within 18 months of introducing a new, high-technology approach to its public transport management. Tram, bus and trolleybus operator Linz Linien forms part of city utilities management company Linz AG, which has been carrying out a wide-ranging Smart Cit