Skip to main content

Auto OEMs ‘focus on opportunities in infotainment, digital instruments’

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations. “The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows,
January 19, 2017 Read time: 3 mins
One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says 2097 Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, combined HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have , Augmented Reality HUD, OLED Display’s, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, Combiner HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

According to the research report, Cockpit and Cabin Strategies of Automakers, 2016-2025, advances in technology will influence every component of the cockpit, ushering in an era of new travel experience, dedicated instrument clusters and infotainment screens.

Leading players have adopted a variety of strategies to gain market share and competitive advantage. Corning has developed a light-diffusing fibre, which is an alternative to separately weaving light-emitting diode into interior fabrics for ambient lighting. Philips is developing a solar-powered, organic, light-emitting diode fitted transparent car roof in partnership with BASF. Faurecia is working on an active wellness seating system that uses sensors to detect heart rate and breathing patterns.  764 Johnson Controls is developing sensor- and camera-driven, self-adjusting seats. 6328 Harman is working on creating two audio zones within the car using advanced noise-cancellation technology.

“Biometrics will be an integral part of cockpits and cabins of the future, and OEMs and suppliers should pursue partnerships with innovative biometric companies or fund relevant nascent start-ups,” noted Praveen. “Research and development expenditure should focus on growth areas such as heads-up displays, human-machine interface (HMI), and fully digital instrument clusters,” says Vijayakumar.

Related Content

  • February 6, 2012
    Embedded PC for rugged applications
    The new Tiny-LX embedded PC from Advanced Micro Peripherals puts Pentium-class performance into challenging environments, using the industry standard 3.7x4.0in PCI-104 form factor. The onboard 500MHz AMD Geode LX800 CPU features low-power fan-less operation, even in extended temperatures to +85?C. The board can also be supplied with conformal coating for high-humidity applications.
  • April 11, 2012
    Over 100 micro-mobility vehicles will be launched by 2018
    As the cost of global congestion inches towards the $1 trillion mark, key economies including Europe, North America, Japan and China amongst others prepare for a green-commute blueprint. Some 16 of the key automotive OEMs are working on more than 110 short distance vehicles, with approximately 50 models being already production ready. The remaining 60 are in concept stage, but expected to become production ready by 2020. The emergence of such micro-mobility vehicles is expected to fight congestion, ease par
  • August 8, 2012
    Harman to acquire Interchain Solution of Bangalore
    Harman, the global audio and infotainment group has entered into a definitive agreement to acquire Interchain Solution, based in Bangalore, India. The company has an array of cost-effective hardware platforms which are deployed for fleet tracking, connectivity, telematics applications and an Android-based Infotainment solution for automotive OEMs. Some of Interchain’s current customers include TeleAtlas, Aljacs Toyota, MapmyIndia and government institutions such as police and transport departments of variou
  • June 29, 2016
    New research finds huge sustainability benefits from new urban mobility models
    New research by UK communications technology specialist BT and Frost & Sullivan finds that new urban mobility models such as ride-sharing, smart parking technologies and ride-on-demand could reduce the amount of cars needed on urban roads globally by up to 20 million vehicles per year in 2025, offering huge sustainability benefits and an improved experience for travellers. The research, Environmentally Sustainable Innovation in Automotive Manufacturing and Urban Mobility, suggests that consumer trends t