Skip to main content

Auto OEMs ‘focus on opportunities in infotainment, digital instruments’

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations. “The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows,
January 19, 2017 Read time: 3 mins
One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says 2097 Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, combined HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have , Augmented Reality HUD, OLED Display’s, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, Combiner HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

According to the research report, Cockpit and Cabin Strategies of Automakers, 2016-2025, advances in technology will influence every component of the cockpit, ushering in an era of new travel experience, dedicated instrument clusters and infotainment screens.

Leading players have adopted a variety of strategies to gain market share and competitive advantage. Corning has developed a light-diffusing fibre, which is an alternative to separately weaving light-emitting diode into interior fabrics for ambient lighting. Philips is developing a solar-powered, organic, light-emitting diode fitted transparent car roof in partnership with BASF. Faurecia is working on an active wellness seating system that uses sensors to detect heart rate and breathing patterns.  764 Johnson Controls is developing sensor- and camera-driven, self-adjusting seats. 6328 Harman is working on creating two audio zones within the car using advanced noise-cancellation technology.

“Biometrics will be an integral part of cockpits and cabins of the future, and OEMs and suppliers should pursue partnerships with innovative biometric companies or fund relevant nascent start-ups,” noted Praveen. “Research and development expenditure should focus on growth areas such as heads-up displays, human-machine interface (HMI), and fully digital instrument clusters,” says Vijayakumar.

Related Content

  • April 10, 2017
    Continental gestures to a safer driving future
    To improve non-verbal communication between drivers and their vehicles, Continental has devised a range of user-friendly touch gestures for the cockpit, using a combination of gesture interaction and touch screens. This enables drivers to draw specific, defined symbols on the input display to trigger a diverse array of functions and features for rapid access. According to Dr Heinz Abel, head of Cross Product Solutions at Continental’s Instrumentation and Driver HMI business unit, the use of gestures and
  • September 19, 2012
    Electric motor market expected to flourish in the next decade
    Developments in the electric vehicle market are expected to boost growth in the electric motor market according to consulting and research organisations IDTechEX and Frost & Sullivan. As electric vehicles head towards mass production, the model of electric motor supply also requires changes in the future. In its 2012 market forecast with a ten year horizon, IDTechEX, a consulting and research organisation, argues that: “Any motor manufacturer without a compelling line up of electric vehicles by 2025 is sign
  • March 24, 2021
    Ports are facing a digital sea-change
    Next-generation cellular will revolutionise the ports and maritime sector. Its arrival is just in time, as the industry faces a variety of challenges which require new technological solutions
  • February 3, 2012
    Johnson Controls-Saft to supply batteries for China EV platforms
    Johnson Controls-Saft, a specialist in the development and manufacture of advanced lithium-ion batteries for hybrid and electric vehicles, will supply the complete battery system for two electric vehicle platforms, which will be launched by the Beijing Electric Vehicle Company (BEVC), a subsidiary of Beijing Automotive Industry Company (BAIC).