Cubic is set to make a significant impact this year, leading with its “Building Cities” campaign—a vision dedicated to creating smarter, safer, and more sustainable urban environments, transforming mobility one intersection, community, and city at a time.
The highlight of Cubic’s presence will be the launch of its refreshed Cubic Transportation Systems (CTS) brand, unveiled to the ITS sector for the first time this August. Far more than simply new colours and logos, this brand refresh underlines Cubic’s enduring commitment to innovative, resilient solutions in transportation and its dedication to staff, customers, and communities amid a constantly evolving industry landscape.
Another landmark for Cubic at the event is its newly announced partnership with UrbanLogiq. Their combined expertise marks the beginning of a new era for transport analytics, blending UrbanLogiq’s secure, AI-driven platform for the public sector with Cubic’s decades of global transportation leadership and infrastructure know-how. Together, they aim to deliver forward-thinking, data-driven solutions built specifically for governments and cities.
Cubic will also shine a spotlight on the latest advancements in its suite of software solutions. These include real-time signal timing optimisation powered by Synchro Studio in the Cubic Signal Performance Measures platform; system-wide performance monitoring with SmartView Trends from Gridsmart; transit signal priority and emergency vehicle pre-emption for improved response times and more reliable public transport; as well as cutting-edge Vehicle-to-Everything (V2X) capabilities and advanced event management. Through these innovations, Cubic says it continues to shape the future of urban mobility.
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