UK train and bus company Go-Ahead is to use Dovu’s blockchain-driven reward platform to gain more data on its passengers.
The scheme will be rolled out initially on Go-Ahead’s Thameslink and Southern Rail train services and offers passengers using the Dovu platform the chance to earn cryptocurrency when they share their travel information.
This will be used to help them make changes to their travel behaviour, the companies say.
Among other things, Dovu aims to encourage the use and sharing of tran