A recent seminar in Krakow, Poland, on proactive marketing for sustainable rural transport, delivered as part of the EC-funded project SmartMove, provided advice to local authorities and others on the use of individualised marketing to maximise patronage of rural transport systems on tight budgets. About 40 people attended the event, including several local politicians and public transport stakeholders in Poland.
The SmartMove project is based on a successful pilot project carried out in 2009 in a rural
UITP has opened two regional training centres in Istanbul, Turkey, and Shenzhen, China, to provide its members with courses in sustainable mobility.
The international organisation for public transport says Istanbul was chosen for its bus rapid transit systems while Shenzhen was selected for its developments in electric buses and e-taxis.
The project is part of an agreement with Shenzhen Bus and Marmara Municipalities Union in Istanbul.
The Shenzhen regional training centre will offer courses in
According to the UITP, the International Association of Public Transport, public transport offers even better value for money than usually stated. To address the issue, it has released a Focus Paper - Assessing the benefits of public transport - and is holding a special session dedicated to the theme during the UITP World Congress in Vienna, Austria, from 7-11 June.
