UITP’s Global Public Transport Summit (15-17 May) in Montreal will concentrate on two key topics, digitisation and Mobility as a Service.
Under the slogan Lead the Transition, the biennial gathering will look at how new mobility services are challenging the existing structures and organisations and how they can be incorporated into existing offerings to better meet travellers’ needs. It will also highlight how public transport sector is leading the deployment of autonomous mobility services as part of a
Swedish public transport company Västtrafik has devised a different advertising campaign to encourage more car drivers to take the bus. The campaign film mimics the way the car industry advertises its new car launches, using buzzwords such as electric, sustainable, delegated driving, with dramatic music, lighting and quick cuts between images. In the end, however, a bus is revealed as the ‘mobility of the future’ with the offer of a free two-week test drive.
Renée Amilcar, UITP president and boss of Ottawa’s OC Transpo, talks to Adam Hill about relying on public transport, the importance of user experience – and what to expect from the upcoming UITP Summit 2025 in Hamburg…
