Cubic’s Chris Bax looks at the challenges and benefits of implementing transport as a service. Imagine paying for travel in exactly the same way you buy your phone service. For example, you would pay a set amount in exchange for a monthly travel package covering up to 100km of free taxi journeys in your home city (including a guaranteed 15 minute pickup) and public transport usage within a 1,500km radius of your home. Not only would this option be cheaper than owning and maintaining your own car, you would
