Swedish public transport company Västtrafik has devised a different advertising campaign to encourage more car drivers to take the bus. The campaign film mimics the way the car industry advertises its new car launches, using buzzwords such as electric, sustainable, delegated driving, with dramatic music, lighting and quick cuts between images. In the end, however, a bus is revealed as the ‘mobility of the future’ with the offer of a free two-week test drive.
