AMG-Panogenics, British manufacturer of the PanoCam360, has partnered with Canadian based digital video technology company i3 to integrate i3 tracking software within the camera. PanoCam360 is a powerful and versatile 360 degree camera range that works on an open software platform, which makes it very easy to integrate the I3 software, enabling the camera to track pedestrian walking patterns over a 360 degree area using just a single ceiling-mounted camera.