Travellers in the Italian city of Bologna are being incentivised to give up their cars with the offer of beer, ice cream or cinema tickets.
An anti-pollution initiative rewards people who cycle, walk or take public transport. A hundred local businesses have signed up to the programme – called Bella Mossa (or ‘Good Job’) - to give away discount vouchers, the BBC reports.
Funded by the European Union and Bologna’s local government, Bella Mossa runs for six months of the year. Users download an app, log thei
