Skip to main content

Swarco brings major innovation to Australia

For the first time at an ITS World Congress in Australia, Swarco will present its capabilities in road safety and intelligent traffic management solutions. A feature of the stand will be the company’s brilliant energy-efficient LED-based variable message signs. Adaptive traffic control and smart mobility software platforms will also be on display.
September 7, 2016 Read time: 2 mins

For the first time at an ITS World Congress in Australia, 129 Swarco will present its capabilities in road safety and intelligent traffic management solutions. A feature of the stand will be the company’s brilliant energy-efficient LED-based variable message signs. Adaptive traffic control and smart mobility software platforms will also be on display.

Visitors to the Swarco stand will have an opportunity of seeing a major innovation in optic  technology for variable message signs. Patented by Swarco Futurit, the company’s 3G7-Optic technology, which will be on show, means that for the first time it is possible for an optical lens to achieve the requirements of the highest luminance class (L3), the best contrast class (R3), and the most challenging beam width class (B7 - 60-degree full angle) with the LEDs operating at less than 20% of their maximum rated power. 

This opens up new standards for the readability of VMS, especially when used in urban areas, at customs and toll facilities, parking guidance systems, and a range of other areas. Using a pixel pitch of 16 mm for such applications increases legibility at short distances and operating current is reduced to 13% of the maximum rated value. Many millions of lenses of this special optic have been installed in Swarco VMS in European, American, and Arabian markets and the company is increasing its focus on the Asia-Pacific market: they have already been introduced in New Zealand and they are about to be homologated in Australia.

Under the motto “Austria meets Australia to jointly take traffic management to a new direction” Swarco will feature its Australian partner, Braums, on its stand. The company says Sydney-based Braums provides excellence in delivering, supporting and integrating Swarco’s world leading ITS products and solutions to the Asian Pacific ITS market.

For more information on companies in this article

Related Content

  • Vision 2016 highlights the latest trends and technology in machine vision
    October 28, 2016
    The Vision Show is the perfect venue to catch up with the latest moves, trends and launches in the traffic vision sector, and ITS International editor Colin Sowman highlights a few to start with…
  • Machine vision’s transport offerings move on apace
    June 30, 2016
    Colin Sowman considers some of the latest advances in camera technology and transport-related vision technology applications. Vision technology in the transportation sector is moving apace as technical developments on both the hardware and software sides combine to make cameras more multifunctional with a single digital camera now able to cover a multitude of tasks.
  • Dianming’s advanced VMS and LED displays!
    September 18, 2024

    Dianming Tech Company is set to impress with its advanced variable message signs (VMS) and LED display products that meet stringent European standards (EN12966) and universal protocols (NTCIP 1203).

    For over 28 years, the company has been a leader in traffic management systems, contributing to smarter and safer mobility across the globe. As a customer-centric company, they excel in delivering tailored solutions, whether it’s premium patented LED lighting or bespoke VMS systems. Visit the company’s stand to see how they’re leading innovation in smart transport solutions.

  • Active traffic management increases safety and capacity
    February 2, 2012
    WSDOT is deploying Active Traffic Management in order to increase safety and capacity on its strategic roads. WSDOT's Patricia Michaud elaborates