Skip to main content

Swarco brings major innovation to Australia

For the first time at an ITS World Congress in Australia, Swarco will present its capabilities in road safety and intelligent traffic management solutions. A feature of the stand will be the company’s brilliant energy-efficient LED-based variable message signs. Adaptive traffic control and smart mobility software platforms will also be on display.
September 7, 2016 Read time: 2 mins

For the first time at an ITS World Congress in Australia, 129 Swarco will present its capabilities in road safety and intelligent traffic management solutions. A feature of the stand will be the company’s brilliant energy-efficient LED-based variable message signs. Adaptive traffic control and smart mobility software platforms will also be on display.

Visitors to the Swarco stand will have an opportunity of seeing a major innovation in optic  technology for variable message signs. Patented by Swarco Futurit, the company’s 3G7-Optic technology, which will be on show, means that for the first time it is possible for an optical lens to achieve the requirements of the highest luminance class (L3), the best contrast class (R3), and the most challenging beam width class (B7 - 60-degree full angle) with the LEDs operating at less than 20% of their maximum rated power. 

This opens up new standards for the readability of VMS, especially when used in urban areas, at customs and toll facilities, parking guidance systems, and a range of other areas. Using a pixel pitch of 16 mm for such applications increases legibility at short distances and operating current is reduced to 13% of the maximum rated value. Many millions of lenses of this special optic have been installed in Swarco VMS in European, American, and Arabian markets and the company is increasing its focus on the Asia-Pacific market: they have already been introduced in New Zealand and they are about to be homologated in Australia.

Under the motto “Austria meets Australia to jointly take traffic management to a new direction” Swarco will feature its Australian partner, Braums, on its stand. The company says Sydney-based Braums provides excellence in delivering, supporting and integrating Swarco’s world leading ITS products and solutions to the Asian Pacific ITS market.

For more information on companies in this article

Related Content

  • Aimsun Live landmark deployment
    June 7, 2018
    Aimsun is here at ITS America in Detroit to showcase Aimsun Live, the simulation-based decision support for real-time traffic management that is going from strength to strength. After a successful 24x7 deployment on I-15 in San Diego, the company is announcing that Aimsun Live has been selected by Roads and Maritime Services in New South Wales state, Australia, as the decision support system for managing traffic on a 30-mile corridor for the Sydney M4 Smart Motorway Management System. This is a landmark
  • Knowing when to slow down
    August 8, 2018
    Level 2 driver assistance vehicles have little problem reading fixed metal signs at the roadside - but it’s a different story with VMS in tunnels, finds Alan Dron. Following a series of hands-free driving tests in tunnels, an Australian road authority believes that car manufacturers have to up their game before vehicles have the required levels of competence to consistently perform ‘assisted driving’ tasks. The trials, in the state of Victoria late last year, tested the ability of several vehicles to stay
  • Mobility pricing offers new tools for managing mobility
    November 23, 2017
    Mobility pricing is the best way of sustaining and enhancing mobility, argues Moving Forward Consulting’s Josef Czako. Mobility pricing (MP) is effectively the culmination of the ‘user pays’ principle and has been referred to in many policy discussions about electronic toll collection, road user charging (RUC), and pricing. MP not only reflects the ‘use more, pay more’ nature of RUC, it also takes account of the external cost of journeys including pollution, noise, the cost of congestion and accidents.
  • Swarco strengthens position in American ITS market
    August 26, 2016
    Austrian traffic technology group Swarco has entered a definitive agreement to acquire California, US-based McCain based, which supplies traffic controllers, cabinets, signals, signs and software for the urban traffic market. The deal, scheduled to close on 31 August 2016, outlines Swarco’s intent to purchase 100% of the shares of the McCain. The parties agreed not to disclose the purchase price. Swarco plans to build upon the McCain brand; founder and owner Manfred Swarovski said they both have comp