Skip to main content

Swarco brings major innovation to Australia

For the first time at an ITS World Congress in Australia, Swarco will present its capabilities in road safety and intelligent traffic management solutions. A feature of the stand will be the company’s brilliant energy-efficient LED-based variable message signs. Adaptive traffic control and smart mobility software platforms will also be on display.
September 7, 2016 Read time: 2 mins

For the first time at an ITS World Congress in Australia, 129 Swarco will present its capabilities in road safety and intelligent traffic management solutions. A feature of the stand will be the company’s brilliant energy-efficient LED-based variable message signs. Adaptive traffic control and smart mobility software platforms will also be on display.

Visitors to the Swarco stand will have an opportunity of seeing a major innovation in optic  technology for variable message signs. Patented by Swarco Futurit, the company’s 3G7-Optic technology, which will be on show, means that for the first time it is possible for an optical lens to achieve the requirements of the highest luminance class (L3), the best contrast class (R3), and the most challenging beam width class (B7 - 60-degree full angle) with the LEDs operating at less than 20% of their maximum rated power. 

This opens up new standards for the readability of VMS, especially when used in urban areas, at customs and toll facilities, parking guidance systems, and a range of other areas. Using a pixel pitch of 16 mm for such applications increases legibility at short distances and operating current is reduced to 13% of the maximum rated value. Many millions of lenses of this special optic have been installed in Swarco VMS in European, American, and Arabian markets and the company is increasing its focus on the Asia-Pacific market: they have already been introduced in New Zealand and they are about to be homologated in Australia.

Under the motto “Austria meets Australia to jointly take traffic management to a new direction” Swarco will feature its Australian partner, Braums, on its stand. The company says Sydney-based Braums provides excellence in delivering, supporting and integrating Swarco’s world leading ITS products and solutions to the Asian Pacific ITS market.

For more information on companies in this article

Related Content

  • Swarco launches new VMS
    October 13, 2016
    Swarco Traffic is to launch two new products at Road Expo Scotland next month: a new, full colour variable message sign (VMS); and the Smart City Messenger, a new generation of mobile VMS with built-in UTMC connectivity to afford local authorities the same level of management and control as their fixed installations. Andrew Walker, business development manager, says that Swarco, which is with its sister company SignPost Solutions, continues to develop new technologies that meet the exacting requirements
  • Swarco appoints new sales manager
    January 27, 2017
    Swarco Traffic has appointed Tony Logan as sales manager to support the roll-out of Smart City Messenger, its next-generation of mobile variable message signs (VMS). Logan has particular expertise in the VMS market, having recently led the development and delivery of a broad range of traffic design, management and operational maintenance projects. Smart City Messenger has four central features: the only full colour portable VMS in the UK; a long-lasting fuel cell power unit enables year round unatten
  • Developments in travel information display systems
    August 1, 2012
    David Crawford looks at recent developments in travel information display systems. It is important to remember that we are investing in Real-Time Passenger Information [RTPI] to increase ridership," says Robert Burke, Managing Director of New Zealand transit tracking technology specialist Connexionz, which has been involved in at-stop and remote passenger information since 1995. "Superior information improves the perception of public transport reliability and gives the passenger more choices and greater con
  • ITS Australia Awards: finalists revealed
    November 29, 2022
    Cisco, Moovit and Q-Free are among the companies up for 13th ITS Australia Annual Awards