Skip to main content

Swarco brings major innovation to Australia

For the first time at an ITS World Congress in Australia, Swarco will present its capabilities in road safety and intelligent traffic management solutions. A feature of the stand will be the company’s brilliant energy-efficient LED-based variable message signs. Adaptive traffic control and smart mobility software platforms will also be on display.
September 7, 2016 Read time: 2 mins

For the first time at an ITS World Congress in Australia, 129 Swarco will present its capabilities in road safety and intelligent traffic management solutions. A feature of the stand will be the company’s brilliant energy-efficient LED-based variable message signs. Adaptive traffic control and smart mobility software platforms will also be on display.

Visitors to the Swarco stand will have an opportunity of seeing a major innovation in optic  technology for variable message signs. Patented by Swarco Futurit, the company’s 3G7-Optic technology, which will be on show, means that for the first time it is possible for an optical lens to achieve the requirements of the highest luminance class (L3), the best contrast class (R3), and the most challenging beam width class (B7 - 60-degree full angle) with the LEDs operating at less than 20% of their maximum rated power. 

This opens up new standards for the readability of VMS, especially when used in urban areas, at customs and toll facilities, parking guidance systems, and a range of other areas. Using a pixel pitch of 16 mm for such applications increases legibility at short distances and operating current is reduced to 13% of the maximum rated value. Many millions of lenses of this special optic have been installed in Swarco VMS in European, American, and Arabian markets and the company is increasing its focus on the Asia-Pacific market: they have already been introduced in New Zealand and they are about to be homologated in Australia.

Under the motto “Austria meets Australia to jointly take traffic management to a new direction” Swarco will feature its Australian partner, Braums, on its stand. The company says Sydney-based Braums provides excellence in delivering, supporting and integrating Swarco’s world leading ITS products and solutions to the Asian Pacific ITS market.

For more information on companies in this article

Related Content

  • Australia displays top technology at the 21st ITS World Congress
    September 8, 2014
    The ITS Australia pavilion here in is displaying pioneering technologies produced by Australian companies that are leading their fields on the global market. The exhibitors participating in the national pavilion are part of an Australian delegation of more than 150 professionals that have arrived to attend the 21st ITS World Congress.
  • Trapeze Group acquires Australia’s Bacchus Management Holdings
    June 18, 2012
    Trapeze Group has purchased Bacchus Management Holdings, the parent company of Bacchus Management Systems based in Brisbane, Australia, which provides integrated operations and financial management, ticketing and RTPI (real-time passenger information) solutions to the passenger transport industry. The company’s core product is TIMS, a comprehensive integrated transport solution for bus and road transport operations. Bacchus clients include major operators in bus and coach transport across Australia and New
  • Swarco Traffic implements VMS parking guidance system at major retail centre
    May 26, 2017
    Swarco Traffic has installed a new parking guidance system at one of Northern Ireland’s premier shopping centres, Abbey Centre, Belfast. A combination of seven variable message signs (VMS) and seven car parking count sensors were commissioned and installed as part of the contract. The technologies combine to alert visitors to where spaces are available, helping to reduce congestion and improve convenience. Abbey Centre attracts some 115,000 visitors every week, and provides 1,265 free car parking spaces. Th
  • ITS Australia – keen World Congress participant
    September 8, 2014
    An Australian delegation of more than 150 professionals will participate in the 21st Intelligent Transport Systems World Congress in Detroit. Addressing the Congress theme Reinventing Transportation in our Connected World, 30 members of the Australian contingent will make presentations during the conference. In addition, ITS Australia is hosting a national pavilion on Congress Exhibition stand 1728 to showcase the technologies of five major Australian intelligent transport systems organisations that sup