Skip to main content

StreetLight Data and Altitude by Geotab reach new heights

Freight planning product covers aggregate truck volumes & congestion metrics
By David Arminas March 31, 2025 Read time: 2 mins
Laura Schewel: 'There’s no better time to improve this impactful mode of transportation' (© Carloscastilla | Dreamstime.com)

StreetLight Data, a subsidiary of Jacobs, has launched a freight planning product in collaboration with Canadian company Altitude by Geotab.

StreetLight said that the product accelerates and improves freight planning decisions with the industry's most robust truck activity data from Altitude by Geotab available to StreetLight customers in minutes.

It uses StreetLight’s machine learning and data science, along with Altitude’s comprehensive commercial vehicle movement dataset with privacy-first and validated data. It delivers actionable insights for agencies, businesses and planners to power critical decision-making around freight movement.

The product includes aggregate truck volumes and congestion metrics for all major roads on an easy-to-use platform, saving time and ensuring precision with comprehensive coverage. It delivers rich analytics to understand the 'why' behind truck activity, with data by weight, industry and route type.

It is available within the StreetLight InSight application where planners can contextualise truck activity with other modes of transportation, including personal vehicle, bike and pedestrian metrics. The ability to compare the distribution of trucks to personal vehicles allows planners to see a more complete picture of travel patterns as an input for corridor planning, project prioritisation, safety, signal timing, roadway design and emissions modelling. 

In addition, understanding high-volume truck routes is critical for managing their outsized impact on the supply chain and economy.

“StreetLight gives planners in the public and private sectors reliable transportation metrics and analytics anytime, at their fingertips,” said Laura Schewel, chief executive of StreetLight and senior vice president of data and digital transportation at Jacobs. “As medium- and heavy-duty trucking accounts for nearly a quarter of US transportation greenhouse gas emissions, there’s no better time to improve this impactful mode of transportation.”

"By combining Altitude by Geotab's robust data and insights with StreetLight's advanced analytics, we're empowering decision-makers with the most comprehensive and up-to-date aggregate truck activity insights available, ultimately driving smarter, more efficient freight planning decisions, and empowering fleets with safer, more efficient roadways," said Mike Branch, vice president of data and analytics at Geotab.

StreetLight applies proprietary machine-learning algorithms and its data processing resources to measure travel patterns of vehicles, bicycles and pedestrians, accessible as analytics on the StreetLight InSight SaaS platform. The company was acquired by Jacobs as a wholly-owned subsidiary in February last year.

Altitude by Geotab, based in Oakville in the Canadian province of Ontario, uses data analytics to help decision-makers gain a comprehensive understanding of road network movements.

For more information on companies in this article

Related Content

  • Traffic cameras embrace AI
    December 19, 2022
    Artificial intelligence is spreading into many aspects of mobility – but what about traffic management and enforcement cameras? ITS International invited a few vision experts to ponder a couple of leading questions…
  • Hurdles to MaaS adoption highlighted
    January 25, 2018
    Jack Opiola talks to some MaaS advocates in the US. Cities will accommodate almost 60% of the world’s population by 2025 and technology is outpacing transportation plans and planners - putting extreme pressures upon planners and transportation systems alike. Big data, digital payments, ubiquitous communications, smartphone applications, on-demand travel and autonomous vehicles are all shredding existing transport plans. Never before has the pace of population growth and the tools to address this problem
  • Cubic Joins Smart Cities Council
    January 22, 2015
    Cubic Transportation Systems has joined the Smart Cities Council, a coalition of industry thought leaders, innovators and practitioners dedicated to improving the liveability, workability and sustainability of the world’s cities. A booming global population puts pressure on cities facing the inevitable question of how to manage personal travel within geographic and infrastructure constraints. Cubic enables greater integration across all modes of travel by leveraging data to generate predictive, personali
  • The future of mobility is bright at Q-Free
    September 21, 2022
    Q-Free is showcasing its pride in collaboration and innovation with live demos of Kinetic Mobility – the company’s transformative platform for advanced traffic management. And the future looks bright.