Skip to main content

StreetLight Data and Altitude by Geotab reach new heights

Freight planning product covers aggregate truck volumes & congestion metrics
By David Arminas March 31, 2025 Read time: 2 mins
Laura Schewel: 'There’s no better time to improve this impactful mode of transportation' (© Carloscastilla | Dreamstime.com)

StreetLight Data, a subsidiary of Jacobs, has launched a freight planning product in collaboration with Canadian company Altitude by Geotab.

StreetLight said that the product accelerates and improves freight planning decisions with the industry's most robust truck activity data from Altitude by Geotab available to StreetLight customers in minutes.

It uses StreetLight’s machine learning and data science, along with Altitude’s comprehensive commercial vehicle movement dataset with privacy-first and validated data. It delivers actionable insights for agencies, businesses and planners to power critical decision-making around freight movement.

The product includes aggregate truck volumes and congestion metrics for all major roads on an easy-to-use platform, saving time and ensuring precision with comprehensive coverage. It delivers rich analytics to understand the 'why' behind truck activity, with data by weight, industry and route type.

It is available within the StreetLight InSight application where planners can contextualise truck activity with other modes of transportation, including personal vehicle, bike and pedestrian metrics. The ability to compare the distribution of trucks to personal vehicles allows planners to see a more complete picture of travel patterns as an input for corridor planning, project prioritisation, safety, signal timing, roadway design and emissions modelling. 

In addition, understanding high-volume truck routes is critical for managing their outsized impact on the supply chain and economy.

“StreetLight gives planners in the public and private sectors reliable transportation metrics and analytics anytime, at their fingertips,” said Laura Schewel, chief executive of StreetLight and senior vice president of data and digital transportation at Jacobs. “As medium- and heavy-duty trucking accounts for nearly a quarter of US transportation greenhouse gas emissions, there’s no better time to improve this impactful mode of transportation.”

"By combining Altitude by Geotab's robust data and insights with StreetLight's advanced analytics, we're empowering decision-makers with the most comprehensive and up-to-date aggregate truck activity insights available, ultimately driving smarter, more efficient freight planning decisions, and empowering fleets with safer, more efficient roadways," said Mike Branch, vice president of data and analytics at Geotab.

StreetLight applies proprietary machine-learning algorithms and its data processing resources to measure travel patterns of vehicles, bicycles and pedestrians, accessible as analytics on the StreetLight InSight SaaS platform. The company was acquired by Jacobs as a wholly-owned subsidiary in February last year.

Altitude by Geotab, based in Oakville in the Canadian province of Ontario, uses data analytics to help decision-makers gain a comprehensive understanding of road network movements.

For more information on companies in this article

Related Content

  • ITS solutions to keep truck traffic moving
    June 8, 2015
    David Crawford reviews freight management initiatives. Managing truck traffic to minimise its environmental impacts, without adversely impacting on its critical economic role, continues to drive ITS-based solutions in both urban and interurban contexts.
  • PTV Group and Inrix partner on smart cities
    September 9, 2014
    PTV Group and Inrix are to collaborate on smart city solutions that will use big data and demand-based modelling software to solve urban mobility problems worldwide. As part of a multi-year global agreement, PTV Group is integrating Inrix XD Traffic into PTV Optima, its state-of-the-art tool for traffic prediction. With real-time information on traffic speeds and travel times for more than four million miles of roads in 40 countries, Inrix XD Traffic improves accuracy and offers detailed traffic informat
  • Here’s why WiM is value for money
    January 23, 2025
    Weigh in Motion systems are not new. What is new is their ability to collect more data and – importantly – more accurate data about axle loading and vehicle weight. Despite the obvious benefits, including safer highways and possibility of automated legal weight enforcement, obstacles remain for faster uptake. David Arminas reports on the manufacturers’ perspective…
  • ISS sees story behind every journey
    April 24, 2024

    Every road carries a unique narrative. Each pedestrian step, bicyclist pedal and motorist pump of the accelerator or brake shapes a story about how safe, convenient and livable the experience is for the users. Through cutting-edge Autoscope video-based AI technology, operational details of road journeys are captured and translated into compelling metrics and understandable visualisations. Image Sensing Systems (ISS) can provide data and analytics that help traffic engineers and city planners design streets that better accommodate all users.