Skip to main content

StreetLight Data and Altitude by Geotab reach new heights

Freight planning product covers aggregate truck volumes & congestion metrics
By David Arminas March 31, 2025 Read time: 2 mins
Laura Schewel: 'There’s no better time to improve this impactful mode of transportation' (© Carloscastilla | Dreamstime.com)

StreetLight Data, a subsidiary of Jacobs, has launched a freight planning product in collaboration with Canadian company Altitude by Geotab.

StreetLight said that the product accelerates and improves freight planning decisions with the industry's most robust truck activity data from Altitude by Geotab available to StreetLight customers in minutes.

It uses StreetLight’s machine learning and data science, along with Altitude’s comprehensive commercial vehicle movement dataset with privacy-first and validated data. It delivers actionable insights for agencies, businesses and planners to power critical decision-making around freight movement.

The product includes aggregate truck volumes and congestion metrics for all major roads on an easy-to-use platform, saving time and ensuring precision with comprehensive coverage. It delivers rich analytics to understand the 'why' behind truck activity, with data by weight, industry and route type.

It is available within the StreetLight InSight application where planners can contextualise truck activity with other modes of transportation, including personal vehicle, bike and pedestrian metrics. The ability to compare the distribution of trucks to personal vehicles allows planners to see a more complete picture of travel patterns as an input for corridor planning, project prioritisation, safety, signal timing, roadway design and emissions modelling. 

In addition, understanding high-volume truck routes is critical for managing their outsized impact on the supply chain and economy.

“StreetLight gives planners in the public and private sectors reliable transportation metrics and analytics anytime, at their fingertips,” said Laura Schewel, chief executive of StreetLight and senior vice president of data and digital transportation at Jacobs. “As medium- and heavy-duty trucking accounts for nearly a quarter of US transportation greenhouse gas emissions, there’s no better time to improve this impactful mode of transportation.”

"By combining Altitude by Geotab's robust data and insights with StreetLight's advanced analytics, we're empowering decision-makers with the most comprehensive and up-to-date aggregate truck activity insights available, ultimately driving smarter, more efficient freight planning decisions, and empowering fleets with safer, more efficient roadways," said Mike Branch, vice president of data and analytics at Geotab.

StreetLight applies proprietary machine-learning algorithms and its data processing resources to measure travel patterns of vehicles, bicycles and pedestrians, accessible as analytics on the StreetLight InSight SaaS platform. The company was acquired by Jacobs as a wholly-owned subsidiary in February last year.

Altitude by Geotab, based in Oakville in the Canadian province of Ontario, uses data analytics to help decision-makers gain a comprehensive understanding of road network movements.

For more information on companies in this article

Related Content

  • IBTTA: ‘The only way to keep up is to stay ahead’
    March 4, 2019
    The focus of the IBTTA’s Annual Technology Summit is changing. The tolling organisation’s Bill Cramer explains why this is good news for ITS professionals looking to embrace new technologies For a decade or more, the technology summits hosted by the International Bridge, Tunnel and Turnpike Association (IBTTA) have helped drive the tolling industry’s embrace of the systems, services and breakthrough concepts that are building a 21st century transportation sector. Now, the summit itself is adjusting its
  • Big data analytics identifies congestion increases
    November 26, 2014
    Iteris has completed and published the Alameda County Transportation Commission (Alameda CTC) 2014 Level of Service Monitoring Report. The report was generated for speed-based congestion monitoring, utilising big data analytics in place of conventional in-field manual data collection for 205 miles of the 327 mile network. Use of big data analytics will be expanded in future monitoring cycles. Many agencies conduct congestion monitoring through manual data collection efforts. Agencies traditionally us
  • Cubic Gridsmart gives lowdown on smart city tech and Covid-19
    September 7, 2020
    The fight against Covid-19 has brought change and a new way of life for many citizens across global cities. As a result of public transport restrictions and social distancing requirements, there have been significant increases in the number of pedestrians, cyclists, and private cars on our roads. This has created many new challenges, as cities that previously relied on public transport must now adapt to accommodate more vulnerable road users.
  • Cost benefit analysis ‘can’t be carried out with a cookbook’
    June 25, 2018
    There is far more to working out the worth of a project than simply filling in a few headings on a spreadsheet. David Crawford surveys some recent thinking from the US and Canada. Cost benefit analysis (CBA) “can’t be carried out with a cookbook”, warns US analyst Professor Robert J Brent. “ You can’t just get out a spreadsheet and fill in the data for all the headings. Each transport CBA should have something that is distinctive, in terms of location (for example, for a rural area), types of user