Skip to main content

StreetLight Data and Altitude by Geotab reach new heights

Freight planning product covers aggregate truck volumes & congestion metrics
By David Arminas March 31, 2025 Read time: 2 mins
Laura Schewel: 'There’s no better time to improve this impactful mode of transportation' (© Carloscastilla | Dreamstime.com)

StreetLight Data, a subsidiary of Jacobs, has launched a freight planning product in collaboration with Canadian company Altitude by Geotab.

StreetLight said that the product accelerates and improves freight planning decisions with the industry's most robust truck activity data from Altitude by Geotab available to StreetLight customers in minutes.

It uses StreetLight’s machine learning and data science, along with Altitude’s comprehensive commercial vehicle movement dataset with privacy-first and validated data. It delivers actionable insights for agencies, businesses and planners to power critical decision-making around freight movement.

The product includes aggregate truck volumes and congestion metrics for all major roads on an easy-to-use platform, saving time and ensuring precision with comprehensive coverage. It delivers rich analytics to understand the 'why' behind truck activity, with data by weight, industry and route type.

It is available within the StreetLight InSight application where planners can contextualise truck activity with other modes of transportation, including personal vehicle, bike and pedestrian metrics. The ability to compare the distribution of trucks to personal vehicles allows planners to see a more complete picture of travel patterns as an input for corridor planning, project prioritisation, safety, signal timing, roadway design and emissions modelling. 

In addition, understanding high-volume truck routes is critical for managing their outsized impact on the supply chain and economy.

“StreetLight gives planners in the public and private sectors reliable transportation metrics and analytics anytime, at their fingertips,” said Laura Schewel, chief executive of StreetLight and senior vice president of data and digital transportation at Jacobs. “As medium- and heavy-duty trucking accounts for nearly a quarter of US transportation greenhouse gas emissions, there’s no better time to improve this impactful mode of transportation.”

"By combining Altitude by Geotab's robust data and insights with StreetLight's advanced analytics, we're empowering decision-makers with the most comprehensive and up-to-date aggregate truck activity insights available, ultimately driving smarter, more efficient freight planning decisions, and empowering fleets with safer, more efficient roadways," said Mike Branch, vice president of data and analytics at Geotab.

StreetLight applies proprietary machine-learning algorithms and its data processing resources to measure travel patterns of vehicles, bicycles and pedestrians, accessible as analytics on the StreetLight InSight SaaS platform. The company was acquired by Jacobs as a wholly-owned subsidiary in February last year.

Altitude by Geotab, based in Oakville in the Canadian province of Ontario, uses data analytics to help decision-makers gain a comprehensive understanding of road network movements.

For more information on companies in this article

Related Content

  • Flir boosts traffic flow with TrafiBot AI camera
    May 13, 2024
    It uses two proprietary AI models developed from millions of Flir-captured images
  • Verra and Redflex: what happens now?
    August 16, 2021
    Verra Mobility has bought Redflex; Mark Talbot, who used to run Redflex and is now Verra’s head of government solutions, explains what happens next
  • Detroit pilots new data standard for dockless mobility
    November 16, 2018
    Several organisations are coming together in Detroit, US, to pilot a new tool to analyse mobility data for dockless bikes and scooters. The aim is to allow urban authorities which work with dockless mobility providers to share and analyse trip data, including trip origins and destinations, neighbourhood availability, travel times and usage. This should give them the chance to allocate street space to sustainable transportation, improve safety and provide more equal access to transport services. Detroit M
  • Panasonic gets connected on The Ray
    June 5, 2020
    A stretch of rural Georgia highway called The Ray is a particularly useful testbed for V2X technology. Panasonic’s Chris Armstrong tells Adam Hill what’s so special about it