Skip to main content

StreetLight Data and Altitude by Geotab reach new heights

Freight planning product covers aggregate truck volumes & congestion metrics
By David Arminas March 31, 2025 Read time: 2 mins
Laura Schewel: 'There’s no better time to improve this impactful mode of transportation' (© Carloscastilla | Dreamstime.com)

StreetLight Data, a subsidiary of Jacobs, has launched a freight planning product in collaboration with Canadian company Altitude by Geotab.

StreetLight said that the product accelerates and improves freight planning decisions with the industry's most robust truck activity data from Altitude by Geotab available to StreetLight customers in minutes.

It uses StreetLight’s machine learning and data science, along with Altitude’s comprehensive commercial vehicle movement dataset with privacy-first and validated data. It delivers actionable insights for agencies, businesses and planners to power critical decision-making around freight movement.

The product includes aggregate truck volumes and congestion metrics for all major roads on an easy-to-use platform, saving time and ensuring precision with comprehensive coverage. It delivers rich analytics to understand the 'why' behind truck activity, with data by weight, industry and route type.

It is available within the StreetLight InSight application where planners can contextualise truck activity with other modes of transportation, including personal vehicle, bike and pedestrian metrics. The ability to compare the distribution of trucks to personal vehicles allows planners to see a more complete picture of travel patterns as an input for corridor planning, project prioritisation, safety, signal timing, roadway design and emissions modelling. 

In addition, understanding high-volume truck routes is critical for managing their outsized impact on the supply chain and economy.

“StreetLight gives planners in the public and private sectors reliable transportation metrics and analytics anytime, at their fingertips,” said Laura Schewel, chief executive of StreetLight and senior vice president of data and digital transportation at Jacobs. “As medium- and heavy-duty trucking accounts for nearly a quarter of US transportation greenhouse gas emissions, there’s no better time to improve this impactful mode of transportation.”

"By combining Altitude by Geotab's robust data and insights with StreetLight's advanced analytics, we're empowering decision-makers with the most comprehensive and up-to-date aggregate truck activity insights available, ultimately driving smarter, more efficient freight planning decisions, and empowering fleets with safer, more efficient roadways," said Mike Branch, vice president of data and analytics at Geotab.

StreetLight applies proprietary machine-learning algorithms and its data processing resources to measure travel patterns of vehicles, bicycles and pedestrians, accessible as analytics on the StreetLight InSight SaaS platform. The company was acquired by Jacobs as a wholly-owned subsidiary in February last year.

Altitude by Geotab, based in Oakville in the Canadian province of Ontario, uses data analytics to help decision-makers gain a comprehensive understanding of road network movements.

Related Content

  • September 20, 2022
    PTV and Econolite on road to future-proof solutions
    Transportation simulation software specialist PTV Group and North American traffic management provider Econolite are working together to develop new mobility solutions globally. Econolite CEO Abbas Mohaddes and PTV CEO Christian Haas sat down with Daily News to talk about the challenges and opportunities they face…
  • December 14, 2021
    EVs: Time for a rethink
    Given a growing body of evidence that EVs are not the clean, green machines they are made out to be, Andrew Bunn suggests they can only be part of the puzzle – not the answer to environmental problems
  • March 2, 2022
    Want intelligent transit? Then share data
    How will the US deploy intelligent transit networks that enable connected vehicles? Data sharing is crucial if urban mobility users are to benefit, explains Timothy Menard of Lyt
  • February 3, 2012
    Data revolution in real time travel information
    Damian Black, CEO and founder of SQLstream Inc, writes about relational stream processing for real-time intelligent transport systems Almost unnoticed there is a revolution going on in Internet data which is different from anything seen before. It is taking place in sensor data, which research organisation Gartner predicts in 2012 will exceed 20 per cent of all non-video Internet traffic.