See into the VR future at 3M's stand

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the l
February 22, 2018 Read time: 2 mins
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which will also use VR, will provide users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also at Intertraffic, 3M will highlight the future of printing, delivered today, and feature the latest technology to meet customers’ business goals, no matter the size or the need. This will include the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

For more information on companies in this article

3M

Related Content

  • IRF World Congress 2024: road user charging is the future
    October 16, 2024
    Environmental emergency has put transport at the heart of policymakers’ agendas
    Read More
  • Growth of ANPR applications for enforcement, tolling and more
    February 1, 2012
    Automatic number plate recognition continues to find new applications beyond the traditional. In coming years, we can expect the application set to grow significantly Moore's Law has seen to it that computer processing power has improved out of all comparison in the 30-plus years since the first working Automatic Number Plate Recognition (ANPR) system was created by the UK's Police Scientific Development Branch. The attendant increases in systems' capabilities have resulted in ANPR being deployed globally
    Read More
  • Connected vehicle trials get big backing from USDOT
    March 14, 2016
    Connected vehicle technology will emerge as a sustainable reality at three sites in the US over the next four years. Jon Masters reports. Advocates of connected vehicle (CV) technology have received a welcome boost from news that the US government has committed a further $4 billion towards automated vehicle research and CV technology. This comes hot on the heels of the US Department of Transportation’s $42 million CV pilot pledge in October last year.
    Read More
  • US Congress debates autonomous vehicles
    November 20, 2013
    Emerging technologies have the potential to significantly reduce vehicle crashes and associated fatalities, according to Kirk Steudle, director of the Michigan Department of Transportation, testifying at the US House Transportation and Infrastructure Committee, Subcommittee on Highways and Transit. Speaking on behalf of the American Association of State Highway and Transportation Officials, Steudle said, "Nothing is more exciting than the potential safety benefits of this emerging technology," said Steud
    Read More

Highlighted Content