See into the VR future at 3M's stand

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the l
February 22, 2018 Read time: 2 mins
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which will also use VR, will provide users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also at Intertraffic, 3M will highlight the future of printing, delivered today, and feature the latest technology to meet customers’ business goals, no matter the size or the need. This will include the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

For more information on companies in this article

3M

Related Content

  • Real time active traffic management improves travel times
    July 17, 2012
    Traffic management centres (TMC) have traditionally served to provide surveillance and responses to traffic incidents and recurring and non-recurring changes in road networks. Typically, a TMC collected field data from the roadway and transit infrastructure and provided the integration necessary for operators to see what was happening and then coordinate a response. Standard operating procedures (SOPs) guided operators on how to respond to a given situation. It eventually became impractical for TMC operat
    Read More
  • Making connections without compromising security
    November 10, 2017
    We listen in as global experts discuss connected vehicles and cybersecurity. By 2019 there will be almost 44 million connected cars globally and by 2022 that figure will be nearer 70 million; some 40% will be electric powered, according to market analyst Frost & Sullivan. But its report said the issue of end-to-end security for the new technology is still under debate, as vehicle OEMs engage with vendors to test specific security application areas for both over-the-air and vehicle-to-exterior services.
    Read More
  • Running on empty
    May 2, 2018
    Drivers are an increasingly rare species on Europe’s commuter metros as unattended train operation is embraced. David Crawford takes a low-speed tour of the continent’s capitals to see what’s happening. Unattended train operation (UTO) is fast becoming the norm for Europe’s metros, on existing as well as new lines. November 2017 statistics published by the International Association of Public Transport (UITP) show the continent as having 28% of the global total of route km on lines operating at the ultimate
    Read More
  • Magna Partners with Michigan DOT and 3M on vehicle connectivity
    July 11, 2017
    US automotive supplier Magna is lending its camera and secure connectivity expertise to a joint project with the Michigan Department of Transportation (MDOT) and 3M.
    Read More

Highlighted Content