See into the VR future at 3M's stand

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the l
February 22, 2018 Read time: 2 mins
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which will also use VR, will provide users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also at Intertraffic, 3M will highlight the future of printing, delivered today, and feature the latest technology to meet customers’ business goals, no matter the size or the need. This will include the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

For more information on companies in this article

3M

Related Content

  • Trust is the key, says Cubic’s Crissy Ditmore
    August 7, 2019
    Trust is the key to encouraging people to take up shared mobility and MaaS services, thinks Cubic Transportation Systems’ Crissy Ditmore. She tells Adam Hill why sharing must be the way forward Crissy Ditmore is on the move. Director of strategy at Cubic Transportation Systems since September last year, she lives in Boise, Idaho, but doesn’t see a great deal of the city as she is “90% of the time on the road”. This is appropriate for someone whose business is working out how to get people from place to p
    Read More
  • Wavetronix radar-based traffic sensor cuts costs
    May 30, 2013
    While initial cost of radar based detection may be higher than that traditional loops, lower maintenance costs more than balance the books. Following successful field tests, the US city of Greenville, North Carolina, has recently agreed a new policy of phasing in Wavetronix traffic sensor technology’s radar-based SmartSensor Matrix system across its signalised traffic intersections. City traffic engineer Rik DiCesare expects the incremental implementation to deliver benefits to both the city’s taxpayers an
    Read More
  • Qualcomm: V2X enhances safety, adding cloud connectivity informs services
    September 29, 2023
    Many of the fatalities that occur on roadways are preventable. The application of technology could eliminate or mitigate the severity of up to 80% of non-impaired crashes. Jim Misener Senior Director and V2X Ecosystem Lead of Qualcomm Technologies, Inc. explains how
    Read More
  • Fotech Solutions performs acoustic track
    July 14, 2020
    Harnessing distributed acoustic sensing technology across urbanised city transport networks can deliver real advantages for traffic flow, says Stuart Large of Fotech Solutions
    Read More

Highlighted Content