See into the VR future at 3M's stand

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the l
February 22, 2018 Read time: 2 mins
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which will also use VR, will provide users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also at Intertraffic, 3M will highlight the future of printing, delivered today, and feature the latest technology to meet customers’ business goals, no matter the size or the need. This will include the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

For more information on companies in this article

3M

Related Content

  • ITS technology reduces congestion, improves workzone safety
    July 17, 2012
    As the road-building season gets under way in the US, the Federal Highway Administration has just published a White Paper which deals with the use of ITS technology in work zones. On 30 April 2009, the US Federal Highway Administration (FHWA) published a White Paper which was prepared by the US Department of Transportation (USDOT) to inform public agencies about the use of ITS to manage construction work zones. This is a particularly relevant topic given the large number of construction projects that are ex
    Read More
  • ZF TRW demonstrates semi-automated highway driving assist system
    July 2, 2015
    ZF TRW has demonstrated its semi-automated driving capabilities at a test track event in Berlin, Germany. The vehicle has a 'Highway Driving Assist feature which can enable automatic steering, braking and acceleration for highway speeds above 40 kph. The demonstration vehicle integrates ZF TRW's AC1000 radar and S-Cam 3 video camera sensor together with its electrically powered steering belt drive (EPS BD) and electronic stability control EBC 460 – the combination of adaptive cruise control (ACC) and lan
    Read More
  • Cost Benefit: Don’t waste your energy
    October 28, 2021
    There are ways that we can harvest power from the world’s roads – without necessarily building new infrastructure. David Crawford investigates some of these new approaches
    Read More
  • Fast and efficient barrier-free electronic toll collection
    May 21, 2012
    Canada’s 407 tolled highway allows non-stop travel and a fast and efficient way of paying for it. Ontario’s 407 ETR highway features one of the most advanced barrier-free and all- electronic toll collection systems in the world. The company that operates the road launched the latest phase of its strategy to provide end-to-end automation in summer 2011. A self-service website is now available, allowing users to view and pay charges online using technology supplied by the international market leaders in e-bil
    Read More

Highlighted Content