See into the VR future at 3M's stand

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the l
February 22, 2018 Read time: 2 mins
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which will also use VR, will provide users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also at Intertraffic, 3M will highlight the future of printing, delivered today, and feature the latest technology to meet customers’ business goals, no matter the size or the need. This will include the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

For more information on companies in this article

3M

Related Content

  • More openness - the simple answer to transport's data issues
    October 22, 2018
    Public transit agencies create a lot of data – but using it constructively to solve transportation issues has been a problem. Ben Winokur and Luke Segars think they have the answer: greater openness. Today, more people are connected through smartphones than ever before - and they’re using them for more than texting and calling. People are searching for jobs on their devices, dating, shopping and even managing their finances. But Forbes reports that only a select few companies leverage all the technology at
    Read More
  • Cubic: predictive analytics is putting fortune tellers out of business
    November 23, 2018
    The rise of machine learning and artificial intelligence means that fortune tellers will soon be out of business. Ed Chavis takes a behind the scenes look at the world of predictive analytics ver since organisations started taking advantage of insights derived from Big Data, data scientists concentrated their efforts on the ability to make correct assumptions about the future. A few years later, with the help of automation, developments in machine learning (ML) and advancements in the application of a
    Read More
  • Getting to the point
    September 4, 2018
    Cars are starting to learn to understand the language of pointing – something that our closest relative, the chimpanzee, cannot do. And such image recognition technology has profound mobility implications, says Nils Lenke Pointing at objects – be it with language, using gaze, gestures or eyes only – is a very human ability. However, recent advances in technology have enabled smart, multimodal assistants - including those found in cars - to action similar pointing capabilities and replicate these human qual
    Read More
  • Swarco’s MyCity empowers incident mitigation
    September 19, 2022
    Visitors to the Swarco stand will be introduced to the company’s MyCity mobility management solutions.
    Read More

Highlighted Content