See into the VR future at 3M's stand

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the l
February 22, 2018 Read time: 2 mins
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which will also use VR, will provide users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also at Intertraffic, 3M will highlight the future of printing, delivered today, and feature the latest technology to meet customers’ business goals, no matter the size or the need. This will include the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

For more information on companies in this article

3M

Related Content

  • European tunnel safety steps up a gear
    September 19, 2017
    David Crawford reviews the latest safety systems installed in European tunnels. Blueprints for the safer road tunnels of the future are emerging fast as European operators invest in technologies to enhance travellers’ prospects of surviving an accident. Central to modern emergency planning is the principle that, following an incident, drivers should be enabled to rescue themselves and their passengers with the aid of prompt and correct identification and communication of the hazard. Roles for cooperativ
    Read More
  • Communication: the future of machine vision
    May 30, 2013
    Jason Barnes asks leading machine vision industry figures what they consider to be the educational barriers to the technology’s increased uptake by the ITS sector. The recent rush by some organisations within the ITS sector to associate themselves with the term ‘machine vision’ underlines just how important the technology has become in a relatively short space of time. However, despite the technology having been applied in certain traffic management applications for some years, there remains a significant s
    Read More
  • Robotic Research: harnessing AV potential
    June 10, 2021
    Robotic Research is leading in AV R&D, from work with the US Army to enabling the first automated BRT line in North America: Gordon Feller assesses what the company is doing
    Read More
  • Mexico City seeks solutions to improve air quality
    December 6, 2017
    David Crawford ponders prospects for one of the world’s most congested and polluted cities. In 1992, the United Nations named Mexico City as the world’s most polluted urban centre. In the first half of 2016, following the updating of pollution alert limits to meet international standards, Mexico recorded 115 days where ozone concentrations exceeded the acute exposure health limit.
    Read More

Highlighted Content