See into the VR future at 3M's stand

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the l
February 22, 2018 Read time: 2 mins
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which will also use VR, will provide users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also at Intertraffic, 3M will highlight the future of printing, delivered today, and feature the latest technology to meet customers’ business goals, no matter the size or the need. This will include the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

For more information on companies in this article

3M

Related Content

  • ARTBA president: what happened to the hoverboards?
    October 28, 2019
    What keeps Dave Bauer up at night? David Arminas caught up with the head of ARTBA at his Washington, DC office during daylight hours Dave Bauer doesn’t really have many sleepless nights. He might sleep, though, with one eye open, just in case. “We have become a much more divided country politically,” says Bauer, president of ARTBA – American Road and Transportation Builders Association. “Whether you are thinking about federal government, or state or local government, there’s a hostility now in our politi
    Read More
  • ITS Australia Awards 2025 finalists announced
    November 13, 2024

    ITS Australia has announced 32 finalists for the 15th Annual ITS Australia Awards, with winners announced at a ceremony on 13 February 2025 in Perth, Western Australia.

    Read More
  • Options abound for road weather sensing
    September 6, 2017
    Meteorological organisations invest millions in super-computers to crunch data for ever-more accurate forecasts but inherent unpredictability means that other methods of alerting drivers and road authorities to fast-changing weather and highway conditions are essential. For years, static weather sensors to measure factors such as surface water, ice or high roadway temperatures have been embedded in highways to provide such data. But that is changing.
    Read More
  • No compromise on workzone safety
    January 14, 2022
    The National Work Zone Memorial is a sobering reminder of the dangers of working on US highways. More accurate and timely information can help reduce risks, explains One.network’s Simon Topp
    Read More

Highlighted Content