See into the VR future at 3M's stand

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the l
February 22, 2018 Read time: 2 mins
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which will also use VR, will provide users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also at Intertraffic, 3M will highlight the future of printing, delivered today, and feature the latest technology to meet customers’ business goals, no matter the size or the need. This will include the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

For more information on companies in this article

3M

Related Content

  • NOCoE delivers data for diligent DOTs
    April 29, 2015
    David Crawford talks to Dennis Motiani about the role of the new National Operations Centre of Excellence. Consolidating the collective experience of the US transportation system’s management and operations (TSM&O) community, streamlining its information gathering, while cutting research times and costs are the key drivers behind the country’s new National Operations Centre of Excellence (NOCoE). Launched in January at the annual meeting of the Transportation Research Board (TRB), this sets out to be a sin
    Read More
  • UK government reveals £400m EV charging network boost
    September 13, 2018
    The UK government is providing £400m to create an electric vehicle (EV) charging point infrastructure, in partnership with the automotive industry. UK prime minister Theresa May says the government will ensure charge points can be easily accessed and available at motorway service stations and other petrol stations. There will also be £1.5bn for the development of ultra-low emission vehicles (ULEVS). Speaking at the country’s first Zero Emission Vehicle (ZEV) Summit in Birmingham, May unveiled an ‘am
    Read More
  • Dynamic charging boosts electric vehicles’ potential
    December 16, 2014
    With an increasing need to use electric vehicles in city centres to reduce pollution, David Crawford looks at various solutions to power delivery. The UN’s September 2014 Climate Summit has added fresh momentum to the drive to increase urban electric vehicle (EV) takeup. It has launched the Urban Electric Mobility Initiative, which wants to see EVs accounting for 30% of all urban travel by 2030, and make cities worldwide more friendly to their use. Encouragingly, the plan is being well supported by commerci
    Read More
  • Tactile Mobility's virtual virtuous circle
    January 25, 2021
    Virtual sensors will allow a safer driving experience and reduce road maintenance costs. Tactile Mobility’s Eitan Grosbard talks to David Arminas about what once seemed 'pure sci-fi'...
    Read More

Highlighted Content