See into the VR future at 3M's stand

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the l
February 22, 2018 Read time: 2 mins
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which will also use VR, will provide users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also at Intertraffic, 3M will highlight the future of printing, delivered today, and feature the latest technology to meet customers’ business goals, no matter the size or the need. This will include the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

For more information on companies in this article

3M

Related Content

  • Smart car, dumb road
    April 29, 2022
    We need an intelligent infrastructure that communicates, says Markus Schlitt of Yunex Traffic
    Read More
  • Counting the environmental costs of ITS deployment
    October 29, 2015
    David Crawford looks at the latest thinking about calculating the benefits associated with the environmental side of ITS schemes. The penny is dropping that some environmental costs “are being shifted outside the traditional bounds of evaluation methods” for ITS-based road transport projects, according to researchers at the UK University of Leeds’ Institute for Transport Studies.
    Read More
  • Bright shiny green future: Asecap Sustainability Forum
    August 30, 2023
    Knowing your company’s carbon footprint is one thing, but the real issue is understanding and reporting to investors Scope 3 emissions. David Arminas reports from the 2nd Asecap Sustainability Forum in Vienna, Austria
    Read More
  • Bridge & tunnel management: seeing the bigger picture
    September 10, 2024
    A variety of technologies are available to monitor the health of critical infrastructure – and to keep the drivers who use it safe by flagging incidents while reducing false alarms
    Read More

Highlighted Content