See into the VR future at 3M's stand

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the l
February 22, 2018 Read time: 2 mins
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which will also use VR, will provide users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also at Intertraffic, 3M will highlight the future of printing, delivered today, and feature the latest technology to meet customers’ business goals, no matter the size or the need. This will include the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

For more information on companies in this article

3M

Related Content

  • Expert calls for high-tech traffic control
    November 29, 2012
    A leading Chinese transportation expert has called for China to develop smart traffic technologies that are more customer-oriented, while boosting greener, safer and more efficient modern transportation in the country. "China's ITS applications should shift their focus to provide more solutions for public transportation in the next decade, and the industry should get a new stimulus by responding to the needs of the market," said Wang Xiaojing, chief engineer at the Research Institute of Highway under the Mi
    Read More
  • National Highways initiates digital roads plan
    September 7, 2021
    New document maps out digital roads 2025 vision
    Read More
  • Sernis unveils road safety innovations at Intertraffic
    April 17, 2024
    Sernis is here at Intertraffic to unveil an array of groundbreaking innovations in road safety.
    Read More
  • Remote remedies help US authorities identify bridge deficiencies
    September 6, 2017
    Every day 185 million vehicles – cars, trucks, school buses, emergency response units - cross one or more of America’s 55,710 'structurally compromised' steel and concrete road bridges, the highest concentration of which are in Iowa (nearly 5,000), Pennsylvania and Oklahoma. Nearly 2,000 of these crossings are located on interstate highways, according to the American Road and Transportation Builders Association's recent analysis of the US Department of Transportation's 2016 National Bridge Inventory.
    Read More

Highlighted Content