See into the VR future at 3M's stand

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the l
February 22, 2018 Read time: 2 mins
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which will also use VR, will provide users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also at Intertraffic, 3M will highlight the future of printing, delivered today, and feature the latest technology to meet customers’ business goals, no matter the size or the need. This will include the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

For more information on companies in this article

3M

Related Content

  • EU offers vision of mobility
    March 26, 2021
    Major changes are in the air for ITS in Europe: José Diez of ERF considers what the European Commission’s newly-released policy strategy for sustainable and smart mobility will mean
    Read More
  • The ABC of CARTES 2014: Apple, Bitcoin and cloud security are all on the conference agenda
    October 28, 2014
    CARTES 2014, the global event for payment, identification and mobility, is fast approaching and the world’s experts in the sector are about to head to Paris for its biggest and most important annual gathering. The 2013 event welcomed more than 20,000 visitors, some 1,670 of whom attended the opening conference - the World Card Summit - while also visiting the 450 exhibitors at the venue.
    Read More
  • Check out latest from Swarco McCain
    December 9, 2021
    As Swarco McCain takes this opportunity to connect with its customers, peers, and business partners, the company is also looking forward to making new friends and forging new relationships here in Charlotte.
    Read More
  • Atlanta ponders Mobility as a Service for seamless transit
    June 29, 2018
    Drivers in Atlanta spent 70 hours in peak-time traffic jams last year. As the MaaS Market conference moves to the US’s fourth most congested city, we ask how Mobility as a Service can help. Colin Sowman winds down his window to listen. It is not by accident that ITS International’s first MaaS Market conference outside London is being hosted in Atlanta. The event is being supported by Georgia State Road & Tollway Authority and the City of Atlanta – and again not without a reason as metro Atlanta is looking
    Read More

Highlighted Content